From Marketing Mayhem to Momentum: The Funding Route Most Small Businesses Miss
Small business owners in England don’t have it easy. Despite all your hard work, your business still struggles to gain the online attention it deserves – and the steady stream of new customers you know is possible. The Chartered Institute of Marketing’s Digital Marketing Skills Benchmark 2023 reveals the villain in this story: a significant…
From Digital Struggle to Charity Success: The Hidden Funding Solution
As a small charity leader in England, you’re fighting a heroic battle every day. Your mission matters deeply to those you serve, but something isn’t working as it should. Despite your dedication, your charity isn’t getting the recognition or funding it deserves to be sustainable. The Charity Digital Skills Report 2024 reveals the villain in…
Working Knowledge nominated for two British Training Awards
We are excited to announce that Working Knowledge has been named as a finalist in two prestigious categories at the British Training Awards 2024: Apprenticeship Provider of the Year and Early Careers Initiative of the Year. With over 300 entries received from organisations across the UK, this achievement reflects our commitment to excellence in apprenticeship…
How are marketing apprenticeships funded?
Taking on a new marketing apprentice or putting an existing member of your team through the programme has many advantages for businesses. This route can be a great alternative to internships or recruiting a costly marketing executive. In England, many businesses are lucky enough to be eligible for a government grant of as much as…
Should I hire a marketing executive?
When you’re looking to give your marketing a boost, bringing in a marketing executive with experience is often the go-to solution. A few years of industry experience may be attractive when you’re recruiting, but how do they compare to a marketing apprentice, who you can mould into your ideal employee? Let’s take a look…. Read…
Is a marketing apprentice or freelancer best for your business?
It can often be difficult for businesses to choose the right talent to drive their marketing initiatives. A marketing apprentice provides businesses with the opportunity to nurture and develop talent from within their organisation or through external recruitment. A freelance marketer comes in with ready-made skills, delivers the job and then moves on with no…
Understanding the role of a marketing apprentice
Today’s workplaces are ever evolving. What seemed like cutting-edge thinking yesterday is superfluous by tomorrow. This is particularly true in the world of marketing , where keeping on top of trends and developments is the key to staying ahead of the competition. As a manager, your hands are full with the day-to-day business of keeping…
Why Hire a Marketing Apprentice?
It goes without saying that a good marketing strategy is essential for businesses looking to develop and thrive. But there are so many different elements to it – social media management, search engine optimisation (SEO), PPC advertising, data analytics, content marketing, website development and more. All that makes engaging target audiences feel like hard work.…
What’s the difference between a marketing apprenticeship and a marketing internship?
Marketing is a competitive field, with thousands of graduates coming through every year looking to start their careers. Often, they have a choice to make – apprenticeship v internship – and it can be difficult for them to understand the difference and which would work best for them. At Working Knowledge Marketing Academy, we believe…
Hire a Marketing Intern: Pros and Cons
When you need more hands but have no budget, bringing in a marketing intern can be a beneficial option. Here’s what you should consider before bringing someone in: Pros Fresh Perspectives and Enthusiasm Like marketing executives or apprentices, marketing interns bring fresh ideas, perspectives, and enthusiasm. They often have a thirst for learning and are eager…
Hire a Marketing Executive: Pros and Cons
A popular option to consider when expanding your marketing team is to hire a marketing executive. A marketing executive may have some experience in the field, but is still early in their career. Good marketing executives are in high demand and can command upwards of £25,000 as a starting salary. Here’s what you should consider:…
Hire a Marketing Freelancer: Pros and Cons
When expanding your team, hiring a marketing freelancer can be a flexible and convenient option. A marketing freelancer is a self-employed professional who offers their services on a project basis. This can mean hourly rates of £50-£200 depending on experience and the nature of the work, or for more seasoned freelancers, expect a day rate…