Unlike some apprenticeship programmes that follow an off-the-shelf process, we work with your real-life marketing/business strategies and help you assess what’s working and what isn’t. Digital marketing apprenticeships are often delivered as a set of unconnected tools – our apprentices are provided with a much broader understanding of marketing and therefore are better able to deliver marketing that works. The course is carefully designed and evolves to meet the changing requirements of the modern marketing world.

AI plays a crucial role in making some aspects of marketing work more efficiently and it is essential we all recognise and utilise the many advantages AI can bring. But it is not a module in its own right, rather it is embedded throughout the course.

Our trainers and coaches are practising marketing professionals with decades of experience. Working together with your apprentice, our marketing practitioners review your marketing activities and come up with recommendations to drive the success of your marketing strategy – so what you end up with is actually more like a consultancy.

Monthly live masterclasses are delivered online by subject experts and in the company of a small group of apprentices (5-9) at the same stage of learning. The apprentices then do a deep-dive on that month’s topic for your business – these are real marketing projects, not made-up case studies. And they have a monthly one-hour video call with their marketing coach to ask any questions. Their work is then reviewed in an online surgery with the subject expert providing opportunity for valuable feedback and discussion. We also have weekly expert-run webinars allowing your digital marketer to ask questions on any aspect of your marketing campaigns. We also have extensive online multimedia resources created by our marketing expert team.

Managers and apprentices meet with their dedicated marketing coach at the beginning to agree on key milestones and what the apprentice will be doing for the business. This is reviewed against KPIs on a monthly basis, which helps to guide the business through the apprenticeship and keep the objectives of the business and apprentice on track. Apprentices attend weekly expert webinars delivered by top marketing consultants. This is a chance to put marketing questions to an expert, solve business conundrums and feel connected to a wider marketing network. We always review our activities to ensure employers feel they are getting value and that apprentices are putting their learning to good use.