A curriculum based on what the real world actually wants
A digital marketing apprentice might be just what a business needs – but poor-quality training and a lack of expert input can leave apprentices floundering and businesses struggling to get a return from the investment.
At Working Knowledge, we understand the pressure this can put on managers and apprentices alike. That’s why, in contrast to many providers, we deliver a nose-to-tail training programme that produces engaged, enthusiastic and empowered digital marketers and delivers great results for the business too.
Typically, Working Knowledge apprentices are aged 23 and more than 40% are educated to degree level.
How do you know a digital marketing apprentice
will get the right training?
Every manager and apprentice is entitled to be concerned about the quality of the training on offer, especially as some programmes are devised with little to no first-hand knowledge of the realities of the marketing world. It’s not like that at Working Knowledge. Our programme is designed by experienced marketing practitioners who deliver real-world, practical marketing training that gets tangible results.
"There's a real gravitas to the course. There's rationale behind it, there’s depth - it’s really well considered. SEO, email marketing, social media, website, databases - there's a huge amount compacted into just 12 months’ learning."
Jules Mittra, founder, In & Beyond Bath
How we train our apprentices
Our apprenticeship programme runs across 17 months and is broken down into bite-sized subject-specific modules throughout.
The running order has been specifically arranged to ensure learners pick up key foundational marketing skills early on which improve their learning experience as they progress. Training is delivered in a variety of different formats –
Our apprenticeship programme is aligned to the BCS Digital Marketing Apprenticeship Level 3 Qualification and is eligible for Government funding to cover the majority of the costs. You can find out more about fees and funding here.
The pathway to digital marketing excellence
– our curriculum at a glance
In months 13 and 14, apprentices continue to research and test digital marketing tools and platforms. They also undergo additional guided learning as well as portfolio planning for their assessment. From months 15-17 we allow apprentices up to three months to complete and submit their end-point assessment.
This is a non-exhaustive list of our digital marketing apprenticeship programme.
Working Knowledge has an excellent track record of training award-winning apprentices – the 2022 and 2023 BCS Digital Marketing Apprentice Of The Year winners were recruited and trained by Working Knowledge
Every apprentice is assigned a dedicated coach, who is a practising marketing expert.
They will provide holistic support not just for apprentices, but for employers too to help learners and their businesses get the most from each module.
One of the reasons Working Knowledge apprentices are such high achievers is because of the additional support we provide for managers and business owners too. Find out how we support managers to lead their Digital Marketing, even if they have no prior marketing experience, to maximise positive results for you.
Ready to meet some of our apprentices?
Digital Marketing Executive,
In & Beyond Bath
"You’re dealing with trainers and coaches who are in the industry itself, so you feel confident that the information you’re getting is good. There’s a lot of information online, but actually speaking to someone, being able to ask them questions – is the next level."
Head of Creative Operations,
"Once we’d done the dashboards, I really got into the data behind the figures and then started seeing where we should focus going forward. As the knowledge built, I could take ownership and say: ‘This is what we’re doing.’ That was an awesome turn."
Digital Marketing Executive,
Alexander Daniels Global
“After the masterclasses, we're always inspired and well-aligned on the direction we want to take the business, through digital marketing; and that seems to replicate itself month after month as the course broadens my knowledge.”
Recruit your apprentice with confidence
Step 1: Schedule Your Call
Discover how our unique approach makes hiring and supporting the right high-achieving apprentice for your business easy.
Step 2: Recruit Your Dream Hire
Trust us, you’ll be spoilt for choice. Our talent hunters will advertise, screen and assess your candidates, and then present the top 3-4 to you in a facilitated half-day assessment centre. The process is super-efficient with your time while giving you the peace of mind you’ll have the highest calibre candidates put forward to find the best cultural fit.
Step 3: Boost Your Business Growth
Watch your apprentice thrive and your marketing capabilities improve so your business can flourish, with expert support and clear, measurable results that bring your goals within reach.
7 Steps To Hiring The Perfect Apprentice
Hiring a junior marketer can seem like a daunting task, especially when you're unsure of what to look for. That's why we've crafted a comprehensive FREE guide just for you. '7 Steps To Hiring The Perfect Apprentice' is your roadmap to navigating the hiring process with ease and confidence. This guide is packed with proven strategies and insider tips to help you pinpoint talent, assess skills, and make an informed decision. Don't gamble with your next hire - download your free guide today and secure the perfect junior marketer for your team.
Frequently asked questions
Unlike some apprenticeship programmes that follow an off-the-shelf process, we work with your real-life marketing/business strategies and help you assess what’s working and what isn’t. Digital marketing apprenticeships are often delivered as a set of unconnected tools – our apprentices are provided with a much broader understanding of marketing and therefore are better able to deliver marketing that works. The course is carefully designed and evolves to meet the changing requirements of the modern marketing world.
Don’t settle for an off-the-shelf training programme
There’s no need to make do with a limited training programme for your digital marketing apprentices. At Working Knowledge, we structure our dynamic curriculum around what’s best for your business. Want to know more about it? Schedule a call today and find out how our team of experts, coupled with our first-class training programme, could put your next marketing director in your office.