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Working Knowledge nominated for two British Training Awards

We are excited to announce that Working Knowledge has been named as a finalist in two prestigious categories at the British Training Awards 2024: Apprenticeship Provider of the Year and Early Careers Initiative of the Year. With over 300 entries received from organisations across the UK, this achievement reflects our commitment to excellence in apprenticeship…

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How are marketing apprenticeships funded? 

Taking on a new marketing apprentice or putting an existing member of your team through the programme has many advantages for businesses. This route can be a great alternative to internships or recruiting a costly marketing executive.   In England, many businesses are lucky enough to be eligible for a government grant of as much as…

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Should I hire a marketing executive? 

When you’re looking to give your marketing a boost, bringing in a marketing executive with experience is often the go-to solution.  A few years of industry experience may be attractive when you’re recruiting, but how do they compare to a marketing apprentice, who you can mould into your ideal employee?   Let’s take a look….  Read…

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Is a marketing apprentice or freelancer best for your business?

It can often be difficult for businesses to choose the right talent to drive their marketing initiatives.  A marketing apprentice provides businesses with the opportunity to nurture and develop talent from within their organisation or through external recruitment.  A freelance marketer comes in with ready-made skills, delivers the job and then moves on with no…

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Understanding the role of a marketing apprentice 

Today’s workplaces are ever evolving. What seemed like cutting-edge thinking yesterday is superfluous by tomorrow.  This is particularly true in the world of marketing , where keeping on top of trends and developments is the key to staying ahead of the competition.  As a manager, your hands are full with the day-to-day business of keeping…

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Why Hire a Marketing Apprentice? 

It goes without saying that a good marketing strategy is essential for businesses looking to develop and thrive.   But there are so many different elements to it – social media management, search engine optimisation (SEO), PPC advertising, data analytics, content marketing, website development and more. All that makes engaging target audiences feel like hard work.…

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What’s the difference between a marketing apprenticeship and a marketing internship? 

Marketing is a competitive field, with thousands of graduates coming through every year looking to start their careers.  Often, they have a choice to make – apprenticeship v internship – and it can be difficult for them to understand the difference and which would work best for them.  At Working Knowledge Marketing Academy, we believe…

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Hire a Marketing Intern: Pros and Cons

When you need more hands but have no budget, bringing in a marketing intern can be a beneficial option. Here’s what you should consider before bringing someone in: Pros Fresh Perspectives and Enthusiasm Like marketing executives or apprentices, marketing interns bring fresh ideas, perspectives, and enthusiasm. They often have a thirst for learning and are eager…

Two young female creative professionals discuss and idea. They are dressed casually and wearing glasses

Hire a Marketing Executive: Pros and Cons

A popular option to consider when expanding your marketing team is to hire a marketing executive. A marketing executive may have some experience in the field, but is still early in their career. Good marketing executives are in high demand and can command upwards of £25,000 as a starting salary. Here’s what you should consider:…

Hire a marketing freelancer

Hire a Marketing Freelancer: Pros and Cons

When expanding your team, hiring a marketing freelancer can be a flexible and convenient option. A marketing freelancer is a self-employed professional who offers their services on a project basis.  This can mean hourly rates of £50-£200 depending on experience and the nature of the work, or for more seasoned freelancers, expect a day rate…

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Hire a Marketing Apprentice: Pros and Cons

When expanding your team as a sole marketer, hiring a marketing apprentice can be a valuable option. A marketing apprentice is typically someone who is new to the field but eager to learn and gain practical experience in marketing .  They don’t have no experience however. Many marketing apprentices have skills in a related field…

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Marketing Apprenticeships v Marketing Internships

Are you a recent graduate looking to break into the competitive world of marketing ? Or perhaps you’re looking to change careers or industry? Either way, a marketing apprenticeship may be the perfect launchpad for your career. In this article, we’ll explore the benefits of marketing apprenticeships and why they are a great alternative to…