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Working Knowledge appoints Sarah Campodonic and Ashlie Bishop to Digital Marketing Academy

19th August, 2021 We are delighted to announce the appointment of digital marketing consultants Sarah Campodonic and Ashlie Bishop as trainers and coaches within our Digital Marketing Academy. Sarah and Ashlie will be working directly with our apprentices and their organisations to build their in-house digital marketing function. Sarah and Ashlie will guide monthly cohorts…


Bob Caren appointed trainer and coach at Working Knowledge Digital Marketing Academy

We are delighted to announce the appointment of Bob Caren as a trainer and coach within our Digital Marketing Academy. Bob will be working directly with our apprentices and their organisations to clarify their message and communicate more effectively with prospects and clients.  Bob has more than 20 years’ experience training and coaching people in…


August Help Mail

Hi! This August Help Mail includes: the 3 business books I’ll be listening to this summer a conversation with recent apprentice graduate Amy Hunter I hope you find it useful. James MD, Working Knowledge 3 books I’ll be listening to this summer Better Before Bigger: Rethinking Business Success By Nick Cramp  I love Nick’s business…


Levelling up: how I used an apprenticeship to boost my digital skills

Amy Hunter is a digital marketing assistant at Studio Giggle, a creative studio specialising in designing and producing animated and filmed content for events, based in Bristol. Amy recently graduated from our Digital Marketing Academy with a distinction. We talk to her about her experiences during the programme, how she has applied her new knowledge…


Three business books I listened to this summer and I recommend you do too!

I’m a massive fan of business books and podcasts. During the first lockdown I listened to global bestseller Building a Storybrand by Donald Miller while painting the house. The Storybrand methodology is now a major part of our Digital Marketing Academy – helping business owners clarify their message so customers hear it.  Over the summer…


Young talent and how you can get a true sense of it

Kim Slater started as a digital marketing apprentice and Media & Communications Executive at FD Works, a firm of accountants, advisors and Xero specialists based in Bristol and Bath. Since completing her apprenticeship she has gone on to become Brand Strategy & Operations Manager. We talk to Kim about what young talent really is, why…


Become a Digital Marketer – How I used an apprenticeship to do so

“Now I know the end goal when creating content. This has led to an increase in sales, and we can track that.” Rebecca graduated from her Digital Marketing Apprenticeship with Working Knowledge in April 2021. We talk to her about what she learnt in her journey to become a digital marketer, her key achievements in…


July Help Mail

  Hi! This July Help Mail includes: tips from operations manager Jo Trendall on how to successfully onboard new employees remotely a new community management technology we’ve been loving a conversation with Alexander Daniels Global CEO Nick Pearce and his digital marketing apprentice Sophie on how the first few months have been going I hope…


Alexander Daniels Global: In focus

Sophie Pontoppidan is a graphic design graduate who recently started as a digital marketing apprentice at Alexander Daniels Global, a recruitment partner for the 3D Printing and Additive Manufacturing industry. For CEO Nick Pearce, the departure of its one-person marketing team earlier this year meant the business was effectively going to stop marketing. They needed…


Never met your new employee? How to remotely onboard a new candidate

  One of the challenges facing employers right now is recruiting and onboarding new employees without having ever met them. This is becoming increasingly normal, and surprisingly, many employers are considering whether to continue with virtual onboarding post-pandemic as it’s been so successful and effective.  So what’s the secret? During the pandemic we have placed…

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Getting that first interview

How to make your CV stand out when you don’t have much experience We interview hundreds of young people each year for our Digital Marketing Academy. There are six key things you can do to stand out from the competition when applying for those first career jobs. It’s difficult at the best of times to…


Modern apprenticeships: could it work for your business?

We’ve trained dozens of apprentices for small businesses in the past year and have found there are six key things every business owner should consider Modern apprenticeships are designed by business for business, and are a fantastic opportunity for SMEs to access government funding to ensure they have the right skills to thrive in the…