Launch Your

launch your digital marketing career

Find your dream role through our Digital Marketing Apprenticeship

Earn a real salary while you learn

Receive expert coaching and training

Thrive in a digital Marketing Career

Struggling to get a foot in the door?

Many people find themselves up against a roadblock when trying to launch their digital marketing career.

Your creative potential, education or life experience should be your ticket but when on-the-job experience is mandatory, you keep falling short.

With a Working Knowledge Apprenticeship, you can break this cycle and launch your marketing career.

Already in a marketing role and looking to upskill?

Find out how we can support you here 

Why Choose A Working Knowledge Apprenticeship Opportunity?

When you’re investing your time and energy into an apprenticeship, you deserve the very best chance to succeed, but not all apprenticeship programmes are equal.

Support and training can vary in quality and employer supervision can be minimal. That’s why Working Knowledge has reimagined apprenticeships, because we believe you deserve the very best chance to thrive in your new career.

Here’s how we ensure that happens:

We only work with supportive employers

Working Knowledge is committed to getting you on the right track for a rewarding career. That's why we only team up with businesses who are looking to grow their in-house marketing team and are as invested in your success as we are. These businesses are ready to nurture your talent and are already thinking about your career progression.

Our programme far exceeds a standard apprenticeship

Our digital marketing apprenticeship programme stands out from other providers because it's designed by leading marketing experts and delivered by practising marketing consultants with up-to-date specialist skills and experience.

You’ll have expert support every step of the way

Every apprentice is assigned a dedicated coach, who is a practising marketing expert. They will provide holistic support not just for you, but for your employer too to help you get the most from each module and ensure you can contribute practical value to the business.

What does it take to be a Working Knowledge Apprentice?

The employers we work with are looking for exemplary candidates – the 2022 and 2023 National BCS Digital Marketing Apprentice of the Year were recruited and trained by Working Knowledge!

But there is no blueprint for what an outstanding candidate looks like. You may be moving jobs, looking for your first role or returning after a career break. We believe every candidate has something unique to offer and would love to hear from you if you’re interested in a role, no matter your age or experience. Typically, our apprentices are age 23 and 40% are degree-educated but anyone over 18y living or working in England could apply; there is no upper age limit and our oldest apprentice was 53!

Most importantly though, we look for candidates who are ambitious, have a passion for learning and are 100% committed to building a successful marketing career.

Typical positions we recruit apprentices for:

  • Content Marketing Executive
  • Email Marketing Executive
  • Video Content Producer
  • Social Media and Video Marketing Executive
  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Associate
  • Digital Marketing Co-ordinator
  • Social Media Executive
  • Campaign Executive
  • Content
  • PPC Executive
  • SEO Executive
  • Analytics Executive
  • Media
  • Comms

Our Ground-Breaking Digital Marketing Apprenticeship Programme Equips You To Make An Impact From The Start

Working Knowledge is the only Apprenticeship Academy in the UK to embed the highly acclaimed StoryBrand framework into the curriculum.

You’ll learn how to connect with customers through clear messaging so your marketing has maximum impact. You can learn more about why we align our training with StoryBrand here.

Our curriculum covers every essential skill a good digital marketer needs and includes:

  • Understanding your audience – how to identify the right customers
  • Effective Communication – how to speak to customers so they want to buy from you
  • Website strategy – how to make sure a website is set up to convert interest to sales
  • Search Engine Optimisation – how to make sure marketing content is working to win business
  • Social Media Management – how to build a customer base through social channels
  • Lead generation – how to attract new customers for the business while you sleep
  • Email marketing – how to build an audience and nurture them until they are ready to buy
  • CRM Management – how to use automations and data insights to target your marketing
  • Digital Advertising – how to win new business through cost-effective advertising
  • Measuring Performance – how to know what’s working and what isn’t.

Don’t Take Our Word For It…Hear From Our Successful Apprentices

Still on the fence about starting an apprenticeship?
Hear from previous apprentices who are enjoying great careers in digital marketing.

Sophie Pontopiddan,

Digital Marketing Executive, Alexander Daniels Global

“The course has already given me the confidence to do things that I never thought I would be able to do: from starting market research to onboarding packs for new clients, and now also doing data analysis of our online engagement. All in just four months, it’s no time at all”

Josh Kiunsi

Sales & Marketing Assistant

"I remember being in the first masterclass and thinking ‘These are people who have the same mindset that I do’. And there was something in that which felt very connected, a community. I just knew I would grow and develop from that point onwards."

Will Davy

Digital Marketing Executive, In & Beyond Bath

It’s different to education you might have gone through before. You’re dealing with trainers and coaches who are in the industry itself, so you feel confident that the information you’re getting is good. It motivates me to do as much as I can because the feedback I get is so helpful."

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Launch your new career today with expert support every step of the way

Step 1: Find a role

Search through our advertised positions and send in your application.

Step 2: Speak with our team

Our recruitment team will be in touch for a friendly chat to find out more about you, your ambitions and values so we can help you find an employer that’s a great fit for you. Once you’re matched, your application will be evaluated and you may be invited to attend an assessment day. You can find out more about our recruitment process here.

Step 3: Start your apprenticeship

Progress through our 17-month programme with the full support of the Working Knowledge team every step of the way. You’ll have a dedicated marketing coach guiding you in your new marketing role and marketing experts delivering practical training you can get going on right away.

Our apprentices have a 96% pass rate through end-point assessment

60% of our apprentices achieve a Distinction grade 

92% of Graduates stay in digital marketing roles 

Still have questions about becoming an apprentice?
We've got the answers you need.

Check through our FAQ section below for all the information you need to kick-start your marketing career as a Working Knowledge apprentice.

Anyone with an interest in marketing and a desire to learn can qualify for a Working Knowledge Apprenticeship. We believe in talent and potential, not just formal qualifications. However, you need to have English and Maths GCSES at Grade C (Level 4) or above, live or work in England and not be qualified in marketing above Level 3.

Download our course guide

Take a deep dive into our apprenticeship programme. 
Curious about the ins and outs of our unique digital marketing apprenticeship? We've crafted a detailed guide that lays out the entire curriculum, giving you an in-depth look at what to expect. From module breakdowns to the expertise you'll learn from, this download is your roadmap to understanding the comprehensive training, coaching and support we offer. Grab your copy now and discover the journey ahead!

Download The Course Guide

download course guide

Your Future Starts Now

Choosing the right career path is crucial. Don't settle for less than you know you’re capable of.

Choose a Digital Marketing apprenticeship that is best in class. With a Working Knowledge Apprenticeship, you'll gain practical skills, industry experience, and a stepping stone to a successful marketing career.

This is your time to shine.