Anyone with an interest in marketing and a desire to learn can qualify for a Working Knowledge Apprenticeship. We believe in talent and potential, not just formal qualifications. However, you need to have English and Maths GCSES at Grade C (Level 4) or above, live or work in England and not be qualified in marketing above Level 3.

Absolutely! Our programme is designed to equip you with all the necessary skills from scratch. Your drive to learn and succeed is what's most important to us.

Our apprentices tend to be 23 however, we welcome candidates of all ages who are looking to start or change their career to digital marketing. Our youngest was 18y and oldest 53y!

Our apprenticeship programme lasts for 17 months. 

You'll receive comprehensive training from industry-leading marketing experts and have access to our extensive wrap-around . This includes one-on-one coaching, weekly webinars, peer support through an exclusive networking app, support for your manager, and plenty of opportunities to apply what you learn in real-world scenarios.

The selection process includes a telephone interview, evaluation task and assessment day so we can get to know you better and consider whether the role is a good cultural fit for you so we can be sure you'll thrive in that environment.

Yes! You'll progress through the programme in a small group of apprentices, providing opportunities for collaboration, shared learning, and peer support. This is the start of your professional marketing network which is essential for you to thrive in an industry that changes so fast! You'll also be connected to apprentices at all stages of the programme through our dedicated community app, weekly webinars and regular virtual coffee mornings.

Yes, the Working Knowledge Apprenticeship Programme is a work-based programme delivering on-the-job training. Employers receive Government funding (£10,450) to cover a significant amount of the training costs. Therefore, you need to be employed in a role that allows you to undertake the apprenticeship training. However, if you are not currently employed, we can assist you in finding a suitable role.

We do NOT work with employers who would consider apprentices as cheap labour! We insist on a minimum wage level way above the National Minimum Wage for an apprentice. However, your pay will be determined by your employer and will depend on a variety of factors including the specific terms of your employment contract and your location. Keep in mind that the purpose of the apprenticeship is to equip you with invaluable skills and experience that will boost your future earning potential in your marketing career and salaries tend to rise fast once you qualify. Specific details about pay will be discussed during the application and interview process. Check out our jobs page to see the starting salaries for our current openings. Please note if you are an existing employee you do not need to take a pay cut to enrol in the apprenticeship.

You’ll gain practical marketing experience, industry-recognised qualifications, and a strong network of peers and professionals in the field. Plus, our apprentices have a record of high achievement, including top awards. The winners of BCS National Digital Marketing Apprentice Of The Year in 2023 & 2022 came through the Working Knowledge programme; there are c.3500 new Digital Marketing apprentices each year and we work with just 80.

Our programme requires a full-time commitment to ensure you get the most out of the training and experience. Most Digital Marketing apprentices are dedicated full-time to Digital Marketing. However, some have a full-time role which has split responsibilities.  This can work as long as at least three days per week is dedicated to Digital Marketing and the split role is customer-facing eg event management, customer service or sales.

Our alumni have excelled in their careers. In fact, the 2023 & 2022 BCS Digital Marketing Apprentice of the year came through Working Knowledge. Some of our former apprentices are now marketing managers, and at least one has gone on to a marketing director’s role within just 3 years from starting the apprenticeship.

The StoryBrand framework is a proven marketing methodology that clarifies a brand's message and engages customers effectively. It's part of our curriculum because we believe it offers practical, valuable skills for today's digital marketers.

You'll learn vital digital marketing skills that can be directly applied to a professional setting. This includes understanding audiences, effective communication, website strategy, search engine optimisation (SEO), social media management, lead generation, email marketing, CRM management, digital advertising, and measuring performance. But the programme goes well beyond digital marketing. You'll learn a range of important skills that will help you throughout your career from presenting to senior leadership.

We expect our apprentices to fully commit to the 17-month programme, actively participate in all training and workshops, and apply what they learn to their everyday work. In return, we offer all the support and resources you need to succeed.