Marketing shouldn’t feel like a wasted effort
Every ounce of effort ploughed into marketing is potentially fruitless without a clear, engaging message that your customers will understand.
You might have a stellar product or service, but somehow the message just won’t stick. And that’s frustrating.
At Working Knowledge we embed the StoryBrand framework throughout our curriculum to make sure your apprentice understands your customers' journey and how to tell your brand's story effectively.
"Storybrand has been a significant part of our plans to ensure that our brand strategy aligns with the brand integrity and brand values. That's now evident when we speak to clients and partners - they understand what we are about as a brand. Ai Build is visible and it has a brand identity. When we go to an event, people understand us not just for what we do and what we sell, but also what we represent."
Seamus Whittingham, Chief Revenue Officer, Ai Build
The StoryBrand Advantage -
Exclusively at Working Knowledge
At Working Knowledge, we don't just teach marketing. We instil a tried and tested methodology that transforms the way your marketing team thinks about your brand's narrative.
We're the first and only apprenticeship academy in the UK to incorporate the StoryBrand framework into an apprenticeship programme and grant every apprentice access to its accompanying and much-lauded learning platform Business Made Simple.
StoryBrand Transforms Business Communication
Since the beginning of time our brains have used story as a sensemaking device to process information. The StoryBrand framework distils the best practice of storytelling into a simple formula that you can see present in all great books, and movies, like Star Wars, The Bourne Identity, and The Hunger Games. Here’s how it works:
- A character steps into the story (your customer).
- They have a problem (that they need help solving).
- They meet a guide (that’s your business/product/service).
- Their guide gives them a simple plan (of how to solve their problem).
- That plan calls them to action (to buy your problem-solving product/service).
- That results in success!
But if your customer does not buy from you, the problem remains, which leads to failure for your customer (which looks different depending on your customer’s original needs).
This simple seven-part proven framework cuts through the noise to connect with customers more effectively by shifting the focus of what you say away from the business itself to how the business actually helps the customer.
Higher engagement, improved conversions and a better return on your marketing investment.
At Working Knowledge, our trainers will help your apprentice embed StoryBrand's proven tactics into your marketing strategy.
Explore our extensive digital marketing curriculum and expert support package for you and your apprentice. Find out what makes our programme the gold standard of apprenticeship training and how the 2023 & 2022 winners of the BCS National Digital Marketing Apprentice Of The Year came through the unique Working Knowledge programme.
One of the reasons Working Knowledge apprentices are such high achievers is because of the additional support we provide for managers and business owners too. Find out how we support managers to lead their Digital Marketing, even if they have no prior marketing experience, to maximise positive results for you.
7 Steps To Hiring The Perfect Apprentice
Hiring a junior marketer can seem like a daunting task, especially when you're unsure of what to look for. That's why we've crafted a comprehensive FREE guide just for you. '7 Steps To Hiring The Perfect Apprentice' is your roadmap to navigating the hiring process with ease and confidence. This guide is packed with proven strategies and insider tips to help you pinpoint talent, assess skills, and make an informed decision. Don't gamble with your next hire - download your free guide today and secure the perfect junior marketer for your team.
Recruit your apprentice with confidence
Step 1: Schedule A Call
Discover how our unique approach makes hiring and supporting the right high-achieving apprentice for your business easy.
Step 2: We’ll Handle the Recruitment Process
Sit back, relax, and watch us bring the most suitable candidates to you – no more sifting through dozens of CVs. We’ll find the candidates most suited to your business needs and culture.
Step 3: Select Your Ideal Apprentice
Watch your apprentice thrive and your marketing capabilities improve so your business can flourish, with expert support and clear, measurable results that bring your goals within reach.
Imagine your marketing team equipped not only with practical skills but with a game-changing methodology that revolutionises your brand's story so customers listen.
That's how the StoryBrand framework can help. Don't let your marketing potential lie untapped.
Schedule a call with Working Knowledge and watch your apprentice develop a business story that will resonate like never before.