A Digital Marketing Apprenticeship
That Delivers Results

Finally, A digital Marketing apprenticeship that delivers results

Apprenticeships for the real world - reimagined by marketing experts

Download 7 Steps To Hiring The Perfect Marketing Apprentice


No-Hassle Recruitment Process

Training and coaching from marketing consultants

National Apprentice Of
The Year 2022 & 2023

We've turned outdated and uninspired apprenticeship delivery on its head

A Digital Marketing Apprentice should be an asset, not a drain on your time or resources.

But for years many businesses have sadly experienced the opposite. Poor hiring practices, low-quality training and lack of expert input from assessors have left businesses struggling to get the most from their apprentices, leading to a poor return on investment.

It’s why we’ve turned this outdated and uninspired approach to apprenticeship delivery on its head.

Download 7 Steps To Hiring The Perfect Marketing Apprentice


We now have marketing analytics on which we can rely on to know what went well and what didn't - and adapt accordingly. It has been a cracking first 9 months.”

Lynn Blackmore-Heal, Head of Customer Success, Evorio

Revolutionary digital marketing training designed and delivered by industry-leading experts

How do we know our apprenticeship scheme will deliver results for you?

To start, our curriculum’s not ‘off-the-peg’. Leading marketing experts have designed our extensive programme based on the essential skills and processes your business needs to deliver competent marketing in a rapidly evolving digital world.

The result?

An apprenticeship that really works (and far exceeds all other programmes in England). Our marketing experts don’t just offer specialist training and personal coaching to your apprentice, we deliver wrap-around support for the apprentice and their manager.

It’s this holistic approach that makes our programme so successful (and why the 2022 and 2023 BCS Digital Marketing Apprentices of the year came through Working Knowledge!).

See what makes our apprenticeship one of a kind:

Recruitment includes facilitated assessment centre

Delivered by practising marketing consultants

Underpinned by Storybrand & Access to Business Made Simple University

Weekly expert webinars

Monthly 1:1 marketing coaching

Monthly ROI Sessions for managers

Typically, Working Knowledge apprentices are aged 23 and more than 40% are educated to degree level.

What business owners love about Working Knowledge digital marketing apprenticeships

We headhunt exceptional candidates

We headhunt your entry-level talent on a no-hire no-fee basis. We look for the highest flyers out there in the talent pool so you hire the right apprentice first time. (Heads up, Working Knowledge apprentices tend to be age 24 and many are degree educated.) Our comprehensive assessment process ensures you only ever meet the highest calibre of candidates at a facilitated half-day event designed to help you choose the candidate with the best cultural fit.

Our training is delivered by subject matter experts

You and your apprentice will be fully supported by our team of expert marketing coaches and trainers. They are all practicing marketing consultants who ensure their knowledge and experience is bang up to date. They will guide you and your apprentice throughout the 17-month programme, offering practical, real-world advice and supervision so you can put impactful strategies and tactics in play to set your business up for success.

We train apprentices in the StoryBrand framework

Working Knowledge is the only Apprenticeship Academy in the UK to embed the highly effective StoryBrand framework into the curriculum. We introduce this to apprentices at the start of the programme so they can hit the ground running with clear marketing messaging that’s proven to connect faster with prospects, drive revenue and attract loyal customers. You can learn more about why we align our training with StoryBrand here.

We even take the pain out of your application paperwork

We know just the thought of tackling confusing funding applications can be enough to turn many busy business owners off considering apprenticeships altogether – and when there’s so many advantages to be had to having an apprentice on your team, we certainly don’t want that getting in your way. We appoint a dedicated member of our team to pre-fill your paperwork and then guide you through every clause, so you just sign on the dotted line.


Explore our extensive digital marketing curriculum and expert support package for you and your apprentice.
Find out what makes our programme the gold standard of apprenticeship training and how the 2023 & 2022 winners of the BCS National Digital Marketing Apprentice Of The Year came through the unique Working Knowledge programme.




Why choose Working Knowledge to help launch your marketing career. We have world-class trainers who are practising marketing consultants with up-to-date knowledge and experience. You join a small group of peers whom you will get to know well and bounce ideas off; they are like your marketing department colleagues. Apprentices on our programme tend to be 23y and achieve the highest number of distinctions nationally.


Our world-class programme
qualifies for government funding

While we’re an Ofsted-approved apprenticeship provider, our exceptional training, coaching and additional wrap-around support go way above and beyond that of other providers.

The good news is, unlike other marketing CPD training programmes, our course qualifies for government apprenticeship funding of £10,450 which will cover the majority of your training costs.

Add in the salary concessions and (when employing an apprentice under the age of 25) the National Insurance allowance and you could actually be saving money.

Trusted by Businesses Across The UK

Still Concerned An Apprentice Might Hinder More Than Help?

It’s natural to have concerns – after all, hiring a new member of the team is a big commitment. Below are some of the common reservations business owners have and what Working Knowledge does to make sure they never become a problem for you.

We make light work of your recruitment, drawing on our exceptional talent pool and fully assessing candidates for suitability before you get to meet them.

Hiring a digital marketing apprentice that delivers real results for a business shouldn’t feel out of reach. With the Working Knowledge Digital Marketing Apprenticeship Programme we make sure it isn’t.

Download 7 Steps To Hiring The Perfect Marketing Apprentice


Our Ground-Breaking Digital Marketing Apprenticeship Delivers Tangible Results Right from the Start

Our curriculum covers every essential skill a good digital marketer needs and includes:

  • Understanding your audience – how to identify the right customers
  • Effective Communication – how to speak to your customers so they want to buy from you
  • Website strategy – how to make sure your website is set up to convert interest to sales
  • Search Engine Optimisation – how to make sure your content is working to win business
  • Social Media Management – how to build a customer base through social channels
  • Lead generation – how to attract new customers while you sleep
  • Email marketing – how to build your audience and nurture them until they are ready to buy
  • CRM Management – how to use automations and data insights to target your marketing
  • Digital Advertising – how to win new business through cost effective advertising
  • Measuring Performance – how to know what’s working and what isn’t

Download 7 Steps To Hiring The Perfect Marketing Apprentice

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Recruit your digital marketing apprentice with confidence


Step 1: Schedule Your Call

Discover how our unique apprenticeship scheme can propel your business forward.

Step 2: Recruit Your Dream Hire

Trust us, you’ll be spoilt for choice. Our talent hunters will advertise, screen and assess your candidates, and then present the top 3-4 to you in a facilitated half-day assessment centre. The process is super-efficient with your time while giving you the peace of mind you’ll have the highest calibre candidates put forward to find the best cultural fit.

Step 3: Boost Your Business Growth

Watch your apprentice thrive and your marketing capabilities improve so your business can flourish, with expert support and clear, measurable results that bring your goals within reach.

7 Steps To Hiring The Perfect Apprentice

Hiring a junior marketer can seem like a daunting task, especially when you're unsure of what to look for. That's why we've crafted a comprehensive FREE guide just for you. '7 Steps To Hiring The Perfect Apprentice' is your roadmap to navigating the hiring process with ease and confidence. This guide is packed with proven strategies and insider tips to help you pinpoint talent, assess skills, and make an informed decision. Don't gamble with your next hire - download your free guide today and secure the perfect junior marketer for your team.

Download 7 Steps To Hiring The Perfect Marketing Apprentice

working knowledge 7 steps to hiring

Want a digital marketing apprentice who
can deliver real results?

No-one wants to feel like their business success is being held back by limited marketing capabilities. Book a call with our team today and find out how our ground-breaking digital marketing apprenticeship programme can transform your business with marketing that works.