At Working Knowledge, we make sure you never feel like you’re navigating your apprenticeship on your own. Our team of experienced marketing professionals and dedicated coaches are there as your support system, mentors, and cheerleaders all rolled into one.
Trainers and Coaches
Sarah Campodonic
I help apprentices embed marketing learnings into their workplaces to create impact and value, supporting them through monthly 1:1 sessions alongside training. Our approach to marketing is thought-provoking, energetic, and inspiring. I’ve had over 15 years of experience in marketing across a range of companies, from household brands to startups and beyond.
Jules Fernandes
I am the founder and CEO of Shine. Many businesses struggle to grow with confusing messages and poor connection with their audiences. As a certified Storybrand guide, I help develop clear brand messaging to engage all stakeholders and customers.
For 15+ years at Visa, I developed brand strategy, B2C & B2B campaigns and content across payment product, sponsorship and retailer activations, and led pan-European matrix teams with brands such as Citibank, Disney, Formula E, Olympic & Paralympic Games and TripAdvisor.
Barbara Bahns
I develop marketing apprentices through regular 1:1 coaching as well as ensuring their work is aligned with business goals.
I have 20+ years of in-house, agency and marketing consulting experience across brand, product, sponsorship, strategy and partnership activities.
I started my career at a startup agency creating websites and campaigns for SMEs before moving on to international agency followed by 8+ years at Visa then B2B marketing consulting with a focus on strategy and success measurement.
Bob Caren
I’m a communications consultant with 20+ years experience training and coaching people in all areas of communication and presentation, self-management and self-confidence, sales and organisational behaviour.
I work directly with our apprentices and their organisations to clarify their message and communicate more effectively with all stakeholders.
My clients range from global brands Coca-Cola and AstraZeneca, to UK retailers Holland & Barrett and Clarks, and smaller organisations including The Bright Side and Weston College.
Sam Robinson
I coach and train apprentices on Customer Relationship Management. I have 14 years of in-house and agency experience working with organisations of all sizes, including Andrex and Monarch Airlines. I also run my own agency, Whole of the Moon Marketing.
Head office Team
Jo Trendall
I lead on recruitment to find new young talent for SMEs and also manage the operations for our apprenticeship programme. I’m also the Safeguarding lead for all the young apprentices learning with us.
James Lott
I passionately believe that businesses limit their growth potential unless they engage with the energy, innovation, and talent within their workforce. And to do this, employees must be given the training opportunities to shine.