our team

Apprenticeships for the real world - reimagined by marketing experts

At Working Knowledge, we make sure you never feel like you’re navigating your apprenticeship on your own. Our team of experienced marketing professionals and dedicated coaches are there as your support system, mentors, and cheerleaders all rolled into one.

Trainers and Coaches


Sarah Campodonic

Coach & Trainer

I help apprentices embed digital marketing learnings into their workplaces to create impact and value, supporting them through monthly 1:1 sessions alongside training. Our approach to digital marketing is thought-provoking, energetic, and inspiring. I’ve had over 15 years of experience in marketing across a range of companies, from household brands to startups and beyond.

julie firth

Julie Firth

Trainer - Website Design, Lead Magnets & Email Marketing

I am a StoryBrand certified guide and co-owner of STORY22, a full-service marketing agency that supports organisations around the world with story-based marketing.

I established STORY22 in February 2020, after completing my Master’s degree in Strategic Marketing. I have previously worked as a national and regional journalist and held head of marketing and communications roles for two busy charities.


Jules Fernandes

Trainer - Customer Focus

I am the founder and CEO of Shine. Many businesses struggle to grow with confusing messages and poor connection with their audiences. As a certified Storybrand guide, I help develop clear brand messaging to engage all stakeholders and customers.

For 15+ years at Visa, I developed brand strategy, B2C & B2B campaigns and content across payment product, sponsorship and retailer activations, and led pan-European matrix teams with brands such as Citibank, Disney, Formula E, Olympic & Paralympic Games and TripAdvisor.

sonya whittam

Sonya Whittam

Trainer - SEO

I am a certified StoryBrand Guide,  Business Made Simple Coach and the co-founder of STORY22, a full-service marketing agency that helps businesses increase growth and profits through digital marketing, following the renowned StoryBrand framework.

I specialise in digital marketing and marketing strategy. I have 20+ years in sales and marketing in managerial positions including Enterprise Rent-A-Car and Three.

Barbara Bahns

Barbara Bahns


I develop digital marketing apprentices through regular 1:1 coaching as well as ensuring their work is aligned with business goals.

I have 20+ years of in-house, agency and marketing consulting experience across brand, product, sponsorship, strategy and partnership activities.

I started my career at a startup agency creating websites and campaigns for SMEs before moving on to international agency followed by 8+ years at Visa then B2B marketing consulting with a focus on strategy and success measurement.


Bob Caren

Head Trainer

I’m a communications consultant with 20+ years experience training and coaching people in all areas of communication and presentation, self-management and self-confidence, sales and organisational behaviour.

I work directly with our apprentices and their organisations to clarify their message and communicate more effectively with all stakeholders.

My clients range from global brands Coca-Cola and AstraZeneca, to UK retailers Holland & Barrett and Clarks, and smaller organisations including The Bright Side and Weston College.


Sam Robinson

Coach and trainer

I coach and train apprentices on Customer Relationship Management. I have 14 years of in-house and agency experience working with organisations of all sizes including Andrex and Monarch Airlines. I also now run my own agency, Whole of the Moon Marketing.

Head office Team

jo trendall

Jo Trendall

Operations Manager

I lead on recruitment to find new young talent for SMEs and also manage the operations for our apprenticeship programme. I’m also the Safeguarding lead for all the young apprentices learning with us.

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James Lott


I passionately believe that businesses limit their growth potential unless they engage with the energy, innovation, and talent within their workforce. And to do this, employees must be given the training opportunities to shine.

Megan Gell

Megan Gell

Marketing &
Communications Manager

I start conversations with small
business owners and third-sector
organisations looking to bring
young talent into their


Amy Lawlor

Wellbeing Mentor, Designated Safeguarding Lead, Recruitment Associate

My role is to support both candidates and clients through the recruitment process. I have worked in several different recruitment/educational sectors over the years, and I am very passionate about helping young talent find their dream roles.

Joe Daniels

Joe Daniels

Digital Marketing Executive

I became a Digital Marketing Apprentice in 2021 and make sure all of our decisions are driven by data. I also write the odd blog, email campaign and optimise all of our content for SEO.

tom hodson

Tom Hodson

Digital Marketing Executive

My focus is on the experience of the apprentices within our Academy – I am also an apprentice myself! I also handle all of the volunteer engagement for our Employability Programme with colleges around the UK.