Your team will learn from people who actually do this for a living
Trusted by businesses across the UK
Here's something most people don't know about training providers.
Most employ tutors on full-time contracts, then allocate them to whichever course needs filling.
It's how someone who taught hairdressing ends up teaching business administration, and then marketing.
Nobody's being dishonest about it. It's just what happens when you offer a hundred qualifications and have to keep everyone busy.
We're specialists, not generalists. That's why we can afford to do it differently. Everyone who trains for us is a practising consultant with their own clients, charging between £850 and £3,500 a day.
They teach what they were doing for a client last week. So when your team asks something the curriculum doesn't cover, which happens constantly, they get an answer from someone who solved something similar recently, for one of their clients, not a theoretical or academic view.
For most businesses that's expertise you couldn't otherwise buy. The Gov funding is what puts it within reach.
Head office
Dr James Lott
Founder LinkedIn
I've led Working Knowledge since 2003, so I know first-hand what it takes to steer a small business through big change. We've reinvented ourselves several times, from linking colleges with employers, to our Digital Marketing Academy, to the AI-Savvy programmes we run today, and every shift meant changing how we worked, not just what we sold. That's why we train the people you already employ, with practising consultants, on your real problems. What drives me is the difference it makes to the people we serve, and I still get a buzz every time a delegate rebuilds part of their business.
Jess Starley
Managing DirectorLinkedIn
I've spent over 25 years in workplace learning, starting as a training officer in 2000. Over 22 years at RTS Group, a digital learning and development agency, I rose from training consultant to operations director, led a management buyout in 2015 and, as managing director, steered the business through the aftermath of COVID into a leaner, more profitable shape. Now I lead everything at Working Knowledge, including our AI strategy, so that every programme makes a measurable difference to your business.
Karen Bishop
MIS and Compliance Lead
I make sure your enrolment goes smoothly and your funding is right first time. I've spent over 20 years in funding and compliance with training providers, working to DfE and ESFA rules and through Ofsted inspections, so I know where the grey areas are. Apprenticeship funding has plenty of them, and if your situation looks unusual, talk to me before you assume it can't be funded; more often than not there's a way through.
Jayne-Marie Shipp
Bookkeeper LinkedIn
Getting stuff done. I'm the numbers person, making sure deadlines are met: VAT, payroll and all things finance based. If I'm on your case, it's because I care. I've been a freelance bookkeeper since 2005, after more than 20 years as office manager of a Bath architects' practice. Alongside my freelance work, I also work for Frome Accountancy Bureau. When not keeping the books you can find me outdoors, kayaking or walking somewhere muddy!
Lucy Lawlor
Lead Tutor and Designated Safeguarding Lead LinkedIn
I've been with Working Knowledge since 2021, in recruitment and HR before becoming Lead Tutor and Designated Safeguarding Lead. I'm the person who welcomes you at induction and supports you all the way to your final assessment. If anything gets in the way of your learning, at work or outside it, I'm here to help you find a way through. One learner described me as "very warm and kind".
AI-Savvy Trainers & Tutors
Hugo Pickford-Wardle
Curriculum Designer, AI-Savvy Leader units LinkedIn
I help leaders adopt AI without losing what makes us human. I'm CEO of AI Night School, which trains and advises businesses that want AI to make a real difference, and I sit on the board of Sherpas advising on AI skills and ethical AI in education. I designed our AI-Savvy Leader units so that leaders leave with a strategy they can act on, not a stack of theory.
Nick Crawford
Trainer: AI-Savvy Bootcamp and Use AI Responsibly LinkedIn
Most AI training comes from a tech background; mine comes from 20 years embedding technology into marketing operations for brands including Travelodge, RSPB and BMW. Through my consultancy, Twist, I help teams move from AI frustration to AI confidence, and I know why pilots fail and habits slip back by week three. On the Bootcamp and Module 5 I make sure you start using AI well, and safely, from day one. One delegate called me "engaging and so knowledgeable".
Steve Ragg
Trainer: Map Your Processes and Build a Culture That Embraces AI LinkedIn
Technology only pays off when people actually change how they work. I spent over ten years as a change management consultant and Prosci Executive Instructor, helping organisations manage the people side of change, and I now lead projects that bring in low and no code solutions and AI. I open the programme by helping you find where your time is going, and close it by making AI part of how your business works. One delegate said my "intellect, knowledge, ability to communicate and follow up are where this course needs to be".
Alejandra Sivori
Trainer: Build, Connect and Make Your Automations Reliable LinkedIn
I'm the founder of Cloudha, an AI advisory focused on AI strategy, AI agents and CRM, and a Salesforce technical and solution architect, having previously been a senior programme architect at Salesforce itself. One client, a coaching business with millions of views across YouTube, TikTok and Instagram, had his data scattered across apps and no full picture; a CRM, AI and automation centralised it and gave him his time back. In my modules you build your first real automation and make it reliable enough that your team can depend on it. You need no technical skills to start, and I won't assume you know the acronyms. Clients call my teaching "jargon free, easy to follow, really well explained".
Jamie Reynolds
Trainer: Build Your First Automation and Connect Work So It Flows LinkedIn
I've spent over 20 years building digital products and leading technology teams. I'm CEO and founder of Pixeluxe, chief technology officer for W International Network, and have run Gadgetmedia since 2006. I work as a fractional CTO, so I know how to get systems talking to each other without a big IT department. With us I help you build your first automations and join your tools up so work flows.
Bob Caren
Head Trainer: Train Others and Make It Stick; Messaging LinkedIn
I help people communicate better when it matters. I've run my own consultancy, Carenco, since 2003, coaching and training clients from Coca-Cola and AstraZeneca to Holland & Barrett and Weston College, and I'm the author of No Rules, a book on presenting. With us I teach you to train others and make change stick, and to get your message across clearly to everyone who needs to hear it. As one learner put it: "we loved Bob in our little cohort".
Simon Metcalfe
Trainer: See What's Really Happening and Turn Insight Into Action LinkedIn
I bridge the gap between data science and business. I've run my own analytics consultancy, SDM Insight, for over 20 years, covering segmentation, predictive modelling, machine learning and marketing automation, and I was Head of Customer Analytics and Data Planning at Royal Mail. In my modules you build a live dashboard from your own data, then use AI to turn what it shows into decisions.
Nick Davis
Trainer: Keep AI Safe, Accountable and Trustworthy; SEO and GEO LinkedIn
I've been in digital marketing for 25 years, covering web design, SEO, digital PR, branded content and, since about 2022, AI and its applications, working with clients such as National Geographic, Becks, SharkNinja and Virgin Group. I've also been teaching some or all of those subjects for about ten years, bespoke with Luminance Digital Marketing, then scheduled courses with CoMagnify. For all subjects I like to look at not just what works, but how and why it works. The digital world is moving so fast right now, a complete understanding is the best way to get a glimpse around the next corner.
Dr Marcelle Crinean
Tutor and Coach LinkedIn
I help people perform well when the pressure is on. I hold a PhD, and I bring a background in technology and high performance and more than a decade of coaching; I've run Brain Reframe since 2016. As your tutor I'll help you turn good intentions into action: working out what to prioritise alongside a demanding job, working through obstacles and keeping your momentum. If you haven't done formal learning for a long time, feeling apprehensive is completely normal; you don't need everything figured out before we meet. People often tell me, "I always feel better after talking to you."
AI-Savvy Marketer Trainers & Coaches
Sarah Campodonic
Marketing Coach and Trainer LinkedIn
I've coached and trained marketing apprentices since 2012, alongside freelance work for big brands and SMEs in finance, motor and the arts. I've mentored for Google Digital Garage and taught marketing at the University of Wales Trinity Saint David. My hands-on experience covers PPC, SEO, social, analytics and campaign management, so I'll help you turn what you learn into marketing that works for your business. One client said my experience "has just been fantastic".
Jules Fernandes
Trainer: Relationship Marketing LinkedIn
I help leaders and teams get their message clear. I founded Shine in 2019 and work on brand strategy, positioning and messaging, plus AI Rhythm, our human-led approach to using AI with confidence. Before Shine I spent over 15 years at Visa, leading pan-European campaigns with brands such as Disney and the Olympic Games. I'll help you build relationships with your customers that last.
Barbara Bahns
Marketing Coach LinkedIn
I've coached our marketing apprentices since 2023. Before that I spent eight years at Visa Europe leading product, innovation and regional marketing across Northern and Central Eastern Europe, then headed marketing at Payfuture and consulted on strategy. I'll help you research your market, run campaigns that hit business goals and measure what worked. One apprentice thanked me for "always pushing me to reflect, pushing me to be a better person".
Sam Robinson
CRM Coach and Trainer: Paid and Organic LinkedIn
I've coached and trained our marketers on CRM since 2022. I run my own agency, Whole of the Moon Marketing, and I'm digital account director at Incredibly, having led CRM and insights at Mytime Active. I'll help you use your customer data properly, and get paid and organic channels working together so every pound you spend earns its keep.
I took a new ladies-only gym from a concept and an empty building through positioning and brand guidelines to a 16-week pre-sale campaign: it opened profitable and reached capacity within three months. Starting something new brings nerves, but you'll learn beside people at the same point in their journey, with expert marketers backing you the whole way. One apprentice called my insight "second to none".
Claudia McDougall
Trainer: AI and Automation for Marketers; Asset Creation LinkedIn
I work where marketing meets AI. I'm an AI strategy consultant through aiifi automations and Partnerships Manager for Fashion at ASOS, having led brand partnerships in North America for Sweatcoin and co-founded the social enterprise Climate Trees. In my modules you'll use AI and automation to do in hours what used to take days, and create marketing assets that look and sound like your brand.
How much of their time you actually get
Around seven interactions a month. A live masterclass, two one-to-one drop-ins, a surgery, video feedback from the trainer, and a session with their coach or tutor.
Across the first three modules that's roughly twenty-one. The Government rules ask training providers for just one every three months.
Book your AI-Savvy discovery call
Twenty minutes, no obligation, and you can ask to speak to the consultant who'd work with your team.