Build a marketer inside your business

Most businesses your size have either nobody doing marketing, or somebody doing it around three other jobs. Both end up in the same place: marketing that never quite works, and nobody can say why.

Employing a marketing manager is expensive and, as plenty of our clients found first, no guarantee. So here's the other route. Take someone who already understands your business and your customers, and turn them into a capable marketer over sixteen months.

The qualification is the Multi-Channel Marketer, and multi-channel matters. Your marketer isn't being trained to run one platform. They learn to understand an audience, build a message and prove what worked, then apply that wherever your customers actually are.

Funding covers up to £11,000, so most employers pay 5% of the cost, up to £550.

Eight places in each group, with a new group every other month.

Working Knowledge team member working at a laptop

Trusted by businesses across the UK

Eleven modules, with AI running through all of them

Not a marketing course with an AI lesson bolted on the end. Every module covers the theory, the practical application and the AI tooling that makes it happen.

And each of the eleven modules is taught by a different specialist marketer, so you're always supported by an expert.

The foundations, which apply to every channel you use

Understanding your customers.

Research, audits, knowing who you're talking to.

 

Plus the AI tools that do in an afternoon what used to take a fortnight.

Getting your message clear.

Brand,positioning, and saying something people understand, whether it turns up in an email, on a stand at a trade show or on the side of a van.

 

Plus AI writing assistants, and keeping your tone consistent.

Why people buy.

Headlines, behavioural economics, persuasion.

 

Plus AI headline testing and behavioural analysis.

Knowing what works.

Measurement, reporting, proving return.

 

Plus automated dashboards and predictive reporting.

The channels, where most of your marketing now happens

Social media.

Platforms, planning, reputation, running a campaign.

 

Plus AI content production and sentiment tracking.

Your website.

Traffic,structure,auditing,wireframing.

 

Plus automated audits and personalisation.

Search.

How Google works, on-page optimisation, keyword research.

 

Plus AI keyword research and content optimisation.

Generating leads.

What to offer, how to choose, how to measure.

 

Plus AI content creation and lead scoring.

Email.

Selling against nurturing, subject lines, performance.

 

Plus send-time prediction and personalisation at scale.

Managing customer data.

CRM strategy, segmentation, personalisation.

 

Plus automated segmentation and lifetime value prediction.

Paid advertising.

Launching,targeting,measuring, improving.

 

Plus smart bidding and automated creative testing.

Every module gets applied to your business, so the campaigns your marketer builds are your campaigns, aimed at your customers, in whichever channels those turn out to be.

What comes with it

Monthly one-to-one meetings with their own marketing coach, who's a practising marketer and with you throughout the programme. And a group of seven peers from other businesses to learn alongside.

Their manager joins the monthly coach meeting, seventeen in all, so you can see what the training's returned rather than taking it on trust. And monthly managers-only ROI sessions with that month's trainer, so they can fully support their marketer and get the best for your business each month.

We're the only apprenticeship provider in the UK teaching the StoryBrand framework, alongside access to the Business Made Simple University platform. It comes in at the start, so your marketer works from a clear message instead of spending six months hunting for one.

More about StoryBrand →

Who to put forward

Someone who's drifted into marketing and is doing their best. Or someone proven elsewhere in your business who you'd like to invest in and keep.

No one springs to mind? We can help you recruit. This is a younger programme than our AI training. 73% of our marketing learners are in their twenties, most often 21 to 23, and 48% hold a degree or higher.

If you're developing somebody early in their career, choose this one, or AI-Savvy Professional.

Learner data to 31 July 2026, correct at September 2026.

What our clients say

"If we were at this point now, in 12 months, I would be happy. But the fact that we're here after only two or three months is just incredible."

 


Nick PearceMD, Alexander Daniels Global

"The quality of the trainers is fantastic. I am a marketer of many decades talking to the trainers peer to peer."

 

 


Frank ReynoldsMarketing Manager, Assure UK

"Within two weeks, the website was unrecognisable."

 


Dominic Monkhouse
Founder, Monkhouse and Company

"We now have marketing analytics we can rely on to know what went well and what didn't."

 


Lynn Blackmore-Heal
Evorio

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Book your AI-Savvy discovery call

Twenty minutes, no obligation. We'll tell you what funding you qualify for and whether the person you've got in mind is right for this.

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