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Fiona Frise joins the Digital Marketing Academy

  Working Knowledge is delighted to appoint Fiona Frise as a marketing coach within the Digital Marketing Academy. Fiona will help develop our digital marketing apprentices through 1:1 coaching using her 25+ years experience in marketing at organisations of all sizes and sectors including financial services, FMCG, automotive, tourism, engineering and logistics. Fiona began her…


How to get your first job in Digital Marketing

What is digital marketing? Digital Marketing is essentially all marketing that takes place online. This includes everything from email, to social media, to websites, to digital advertising. One of the huge benefits compared to traditional marketing is that everything is highly trackable.  Digital marketing has become an extremely important part of most businesses as it’s…


Behind the scenes: an Adobe Campaign with Jaz Barrington

  Behind the scenes of an Adobe campaign with apprentice Jaz Barrington How did the opportunity come about? I work for Alison Edgar, an author and keynote speaker also known as the ‘Entrepreneur’s Godmother’ – she is quite well known for helping entrepreneurs to grow their businesses. I run her LinkedIn, actually all the social…


Sam Robinson appointed CRM Trainer & Apprentice Coach

Working Knowledge is delighted to welcome Sam Robinson to the Digital Marketing Academy as Customer Relationship Management (CRM) Trainer and Apprentice Coach beginning in August 2022. Sam joins the Academy having worked in organisations of all sizes within a Marketing and Digital capacity for over 14 years. His valuable experience ranges from working in agencies…


Amy Thompson, Digital Marketer, Mattress Online

  Amy Thompson, Digital Marketing Apprentice, Mattress Online How did you come to join the Digital Marketing Academy? I was doing social media for the business, but my knowledge of digital marketing was limited. So I definitely wanted to look at what was out there. I’ve not done any other training around this so thought…


Kickstart – My employee’s placement is ending, what next?

The Kickstart Scheme has given over 100,000 young people the chance to prove themselves, and helped businesses fill short-term staffing gaps at a near-zero cost. With the right match, those employees are now integral members of the team – so what happens when the six-month placement ends? High-performing talent will be thinking about this question…


Working Knowledge appoints Julie Firth to Digital Marketing Academy

Working Knowledge Appoints Julie Firth To Digital Marketing Academy We are delighted to announce the appointment of digital marketing consultant Julie Firth as a specialist trainer within our Digital Marketing Academy. Julie will be working directly with our apprentices to build lead magnet and email marketing campaigns.   As co-owner of marketing agency STORY22, Julie helps…


Young talent is the heartbeat of entrepreneurship

Young talent is the heartbeat of entrepreneurship Recently I had the opportunity to speak with Steven Adegboye about one of my favourite subjects: entrepreneurship and young talent. We also got into my 20 years+ as a business owner, and the thought leaders impacting the way I think about business.  Steven and I first met when…


October Help Mail

Working Knowledge October Help Mail for Small Businesses Hi! This October Help Mail includes: Guest blog: Nick Cramp, author of Better Before Bigger, on how businesses can rethink growth for 2022 Review: Kickstart vs apprenticeship funding  Podcast: the best interview we’ve heard in a while, and we listen to a few! The Melting Pot quizzes…


Kickstart vs Apprenticeship funding: A Quick Look

The Kickstart scheme and the £3,000 cash incentive for businesses to take on an Apprentice have both been extended until January 2022, and there are currently calls from both government and industry for this to be extended even further. The Covid-19 pandemic has led to unprecedented government funding, grants and loans for UK businesses. Here we…


September Help Mail

Working Knowledge Help Mail for Small Businesses Hi! This September Help Mail includes: a guest blog from Chris Budd, author of The Eternal Business, on Employee Ownership Trusts – would it work for your business? a look at modern apprenticeships – what are they? a conversation with new digital marketing apprentice recruit Chris Neophytou I…


What are modern apprenticeships?

Modern apprenticeships give anyone over the age of 16 the opportunity to upskill through work-based training while in a paid job. Whether you’re a graduate, mid-level manager or business owner, there are 600+ apprenticeship standards you can access, from cyber security at GCHQ to pottery at Cornishware to Masters-level leadership. For employers, modern apprenticeships help…