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Sophie Pontoppidan, Digital Marketing Apprentice

Sophie Pontoppidan is a graphic design graduate who recently started as a digital marketing apprentice at Alexander Daniels Global, a recruitment partner for the 3D Printing and Additive Manufacturing industry. For CEO Nick Pearce, the departure of its one-person marketing team earlier this year meant the business was effectively going to stop marketing. They needed someone…

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Spotlight: Alexander Daniels Global

Sophie Pontoppidan is a graphic design graduate who recently started as a digital marketing apprentice at Alexander Daniels Global, a recruitment partner for the 3D Printing and Additive Manufacturing industry. For CEO Nick Pearce, the departure of its one-person marketing team earlier this year meant the business was effectively going to stop marketing. They needed someone…

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A Quick Guide to the Apprenticeship Levy

A QUICK GUIDE TO: THE APPRENTICESHIP LEVY What is the Apprenticeship Levy? The Levy is designed to encourage businesses and charities to upskill current employees and train new recruits, to ensure their workforce has the necessary skills to see the organisation thrive. Fully funded or part-funded training is available through the Apprenticeship Levy for a…

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Barbara Bahns joins the Digital Marketing Academy as Marketing Coach

Working Knowledge is delighted to announce the appointment of Barbara Bahns as a marketing coach within the Digital Marketing Academy beginning in April 2023. Barbara will help develop the knowledge, skills and professional behaviours of digital marketing apprentices through regular 1:1 coaching as well as ensuring application of their learning is aligned with business goals.…

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Sonya Whittam joins

Sonya Whittam joins Digital Marketing Academy Working Knowledge is delighted to announce the appointment of Sonya Whittam as SEO Trainer within the Digital Marketing Academy beginning in March 2023. Sonya is the co-owner of STORY22, a full-service marketing agency that helps businesses increase growth and profits through digital marketing, following the renowned StoryBrand framework. Search…

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Working Knowledge Appoints Cherelle Lewis

  The Working Knowledge Group is delighted to announce the appointment of Cherelle Lewis as Recruitment Associate. Cherelle brings over 5 years experience in HR and recruitment across various industries including public relations, healthcare, education and e-commerce. She also runs her own HR consultancy business, El-Shaddai Consultancy based in Walsall, where clients include Liberty Music…

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Fiona Frise joins the Digital Marketing Academy

  Working Knowledge is delighted to appoint Fiona Frise as a marketing coach within the Digital Marketing Academy. Fiona will help develop our digital marketing apprentices through 1:1 coaching using her 25+ years experience in marketing at organisations of all sizes and sectors including financial services, FMCG, automotive, tourism, engineering and logistics. Fiona began her…

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How to get your first job in Digital Marketing

What is digital marketing? Digital Marketing is essentially all marketing that takes place online. This includes everything from email, to social media, to websites, to digital advertising. One of the huge benefits compared to traditional marketing is that everything is highly trackable.  Digital marketing has become an extremely important part of most businesses as it’s…

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Behind the scenes: an Adobe Campaign with Jaz Barrington

  Behind the scenes of an Adobe campaign with apprentice Jaz Barrington How did the opportunity come about? I work for Alison Edgar, an author and keynote speaker also known as the ‘Entrepreneur’s Godmother’ – she is quite well known for helping entrepreneurs to grow their businesses. I run her LinkedIn, actually all the social…

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Sam Robinson appointed CRM Trainer & Apprentice Coach

Working Knowledge is delighted to welcome Sam Robinson to the Digital Marketing Academy as Customer Relationship Management (CRM) Trainer and Apprentice Coach beginning in August 2022. Sam joins the Academy having worked in organisations of all sizes within a Marketing and Digital capacity for over 14 years. His valuable experience ranges from working in agencies…

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Amy Thompson, Digital Marketer, Mattress Online

  Amy Thompson, Digital Marketing Apprentice, Mattress Online How did you come to join the Digital Marketing Academy? I was doing social media for the business, but my knowledge of digital marketing was limited. So I definitely wanted to look at what was out there. I’ve not done any other training around this so thought…

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Kickstart – My employee’s placement is ending, what next?

The Kickstart Scheme has given over 100,000 young people the chance to prove themselves, and helped businesses fill short-term staffing gaps at a near-zero cost. With the right match, those employees are now integral members of the team – so what happens when the six-month placement ends? High-performing talent will be thinking about this question…