Fiona Frise joins the Digital Marketing Academy


Working Knowledge is delighted to appoint Fiona Frise as a marketing coach within the Digital Marketing Academy.

Fiona will help develop our digital marketing apprentices through 1:1 coaching using her 25+ years experience in marketing at organisations of all sizes and sectors including financial services, FMCG, automotive, tourism, engineering and logistics.

Fiona began her career at agency McCann Erickson before moving in-house to senior marketing roles at Lloyd Motor Group, React Engineering, Victoria Foods, Armstrong Watson, Scottish & Newcastle (now Heineken) and Cumbria Tourism. 

More recently Fiona led the transformation of the Federation of Small Businesses and ran her own marketing consultancy. In 2022, Fiona joined Wyldfire PR & Marketing as a director where her clients include a global laboratory logistics firm and a 3PL storage and removals organisation.

Jo Trendall, operations manager, Working Knowledge, says: “It is with great pleasure that we welcome Fiona to our Digital Marketing Coaching team!

“Fiona has a wealth of experience working in Digital Marketing both with small and larger businesses. She is a skilled and passionate Chartered Marketer and Fellow of CIM with over 25 years’ experience.”

Fiona will continue to work with her agency clients alongside her Academy role, an essential criteria for Academy coaches that allows the apprentices to learn from practising consultants with up-to-the-minute sector knowledge.

Says Fiona: “I am delighted to join the Working Knowledge coaching team! Throughout my career I have always enjoyed coaching and developing teams, especially those who are early on in their careers. I hope to pass on what I have learned through my many years in the industry and through working in so many different sectors.”


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