Working Knowledge nominated for two British Training Awards

We are excited to announce that Working Knowledge has been named as a finalist in two prestigious categories at the British Training Awards 2024: Apprenticeship Provider of the Year and Early Careers Initiative of the Year. With over 300 entries received from organisations across the UK, this achievement reflects our commitment to excellence in apprenticeship training and the transformative impact of our programmes.

Celebrating Excellence in L&D

Powered by the employee insight platform, New Possible, the British Training Awards aim to recognise organisations that excel in Learning and Development (L&D) to build a thriving workforce. From start-up innovators to global titans, finalists span diverse sectors, showcasing initiatives that drive tangible value and innovation in L&D.

Nate Harwood, Founder of New Possible and British Training Awards judge, said: “With entries soaring by 90% this year, judging was both an immense privilege and a real challenge. Congratulations to all the Finalists whose passion, dedication, and talent are helping to showcase the best of British L&D.”

Dr. James Lott, Managing Director of Working Knowledge, said: “We are just so privileged to be shortlisted and I can’t thank my team enough and I can’t thank our clients enough for trusting us and also for all of the apprentices that have been such a pleasure to work with. To help them build and grow amazing marketing departments to see their employers, our clients, sell their dreams, sell their products, sell their services and go out and make a difference in the world. What a great privilege to do what I do!”

Transforming apprenticeship training

Working Knowledge takes a holistic approach to apprenticeship training. Our programmes are designed to empower apprentices with practical skills through expert coaching and training while providing small business owners with tailored support to help them access funding opportunities and effectively support their junior marketers through business coaching.

Working Knowledge attracts a high calibre of apprentice candidates through our comprehensive recruitment service. As a result, our apprentices are typically aged 23+ and 60% are degree-level educated.

Working Knowledge also embeds the powerful StoryBrand methodology throughout their curriculum, which offers a clear communication framework to guide apprentices in their work to engage customers more effectively through business storytelling.

The winners will be announced at a special celebration event on 19th June in London.

To learn more about Working Knowledge and how our award-shortlisted apprenticeship programmes can benefit your business, visit our website or schedule a call today.