How are marketing apprenticeships funded? 

Taking on a new marketing apprentice or putting an existing member of your team through the programme has many advantages for businesses. This route can be a great alternative to internships or recruiting a costly marketing executive.  

In England, many businesses are lucky enough to be eligible for a government grant of as much as £10,450 towards training costs. However, at Working Knowledge Marketing Academy we know just the thought of tackling complex funding applications can be enough to turn many busy business owners off considering apprenticeships altogether. 

But the process of accessing this significant grant towards the cost of professional training may be easier than you think. Let us explain…. 

Four steps to funding your marketing apprentice training 

At Working Knowledge, we’ve broken everything down into an easy-to-digest, four-pillar explanation of the funding elements for a marketing apprenticeship. 

  1. Government-funded apprenticeship training. 

Our Marketing Academy has been mapped to a Level 3 Multi-Channel Marketer Apprenticeship. This commits the government to pay £10,450 (95%) of the certified training costs while you’ve got to find – at most – £550 (5%) as a one-off fee at the start.  

This does not apply to businesses with an annual salary commitment of £3 million-plus, who pay the Apprenticeship Levy, which you can read more about here

Even better, employers do not need to pay Class 1 National Insurance contributions for an apprentice if they’ve not yet hit 25, live in England, are on an approved English government apprenticeship standard or framework and earn less than £967 a week. 

It’s all tilted in the employer’s favour to make taking on an apprentice a no-brainer. 

  1. Recruitment service (no hire – no fee). 

Through targeted advertising, smart screening and a facilitated assessment day, at Working Knowledge we ensure the candidates we put forward for your business are right for you. 

And again, we strive to put you in the driving seat. We charge a one-off fee of 15% of starting salary, normally £2,700, for the recruitment service outlined above. The average age of our apprentices is 23 and 60% have a degree. We look for candidates that are a great fit for your workplace culture. But – if you don’t hire any of the candidates we put forward – we’ll waive the fee. 

That’s how confident we are in our recruitment process, which you can read all about here

  1. The Return On Investment (ROI) support service. 

Many managers and business owners don’t have direct marketing experience themselves. This lack of expertise often leads to a lack of confidence when it comes to taking on a marketing apprentice. It can lead to a hesitancy around being able to adequately support and guide a new hire.  

The issue we often hear around marketing apprenticeships is that managers feel unable to ensure the professional development of their apprentice to ensure that growth happens to a high level.  

That’s why our additional support package for managers is designed to help you maximise your return on investment. For just £178 a month business owners with apprentices in our programme access monthly marketing leadership development sessions led by a certified business coach and marketing professionals. 

You’ll learn how to lead your marketing so you can maximise your return and build an in-house marketing operation that consistently delivers more of the right customers. 

  1. Your apprentice’s salary. 

The average salary for an entry-level digital marketer is £24,000 (£26,000 in London and SE). 

To attract the very best candidates for the position, we suggest you offer a starting salary of £18,000 and increase the salary by 4 x £1,500 increments tagged to key deliverables in order to reach £24,000 when they graduate from the Marketing Academy after 17 months. 

While this is not something encouraged by Working Knowledge, it is possible to start an apprentice on less than the minimum wage, as long as they hit it at the 12-month mark. Businesses looking to pay less than the minimum wage are not likely to be a good fit for our programme. 

However, there are other financial incentives. If your apprentice is under 25 you are not liable to pay their National Insurance Contributions, a saving of approximately £2,056 per year. 

You can find Government guidance on apprentice rates of pay here

We even do the paperwork for you 

Filling in funding applications can be tiresome and time-consuming so at Working Knowledge, we complete all the necessary paperwork for you. Then, on a single Zoom call, we guide you through each clause so you know what you are committed to when you secure the funds. 

Schedule a call today and discover how our funding and fees structure delivers and develops excellent junior marketers – without costing you the Earth. 

You can read more about how apprenticeship funding works here