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From Marketing Mayhem to Momentum: The Funding Route Most Small Businesses Miss
(opens in new tab) Small business owners in England don’t have it easy. Despite all your hard work, your business still struggles to gain the online attention it deserves – and the steady stream of new customers you know is possible. The Chartered Institute of Marketing’s Digital Marketing Skills Benchmark 2023 reveals the villain in…
Read MoreFrom Digital Struggle to Charity Success: The Hidden Funding Solution
(opens in new tab) As a small charity leader in England, you’re fighting a heroic battle every day. Your mission matters deeply to those you serve, but something isn’t working as it should. Despite your dedication, your charity isn’t getting the recognition or funding it deserves to be sustainable. The Charity Digital Skills Report 2024…
Read MoreHow are marketing apprenticeships funded?
Taking on a new marketing apprentice or putting an existing member of your team through the programme has many advantages for businesses. This route can be a great alternative to internships or recruiting a costly marketing executive. In England, many businesses are lucky enough to be eligible for a government grant of as much as…
Read MoreShould I hire a marketing executive?
When you’re looking to give your marketing a boost, bringing in a marketing executive with experience is often the go-to solution. A few years of industry experience may be attractive when you’re recruiting, but how do they compare to a marketing apprentice, who you can mould into your ideal employee? Let’s take a look…. Read…
Read MoreIs a marketing apprentice or freelancer best for your business?
It can often be difficult for businesses to choose the right talent to drive their marketing initiatives. A marketing apprentice provides businesses with the opportunity to nurture and develop talent from within their organisation or through external recruitment. A freelance marketer comes in with ready-made skills, delivers the job and then moves on with no…
Read MoreUnderstanding the role of a marketing apprentice
Today’s workplaces are ever evolving. What seemed like cutting-edge thinking yesterday is superfluous by tomorrow. This is particularly true in the world of marketing , where keeping on top of trends and developments is the key to staying ahead of the competition. As a manager, your hands are full with the day-to-day business of keeping…
Read MoreWhy Hire a Marketing Apprentice?
It goes without saying that a good marketing strategy is essential for businesses looking to develop and thrive. But there are so many different elements to it – social media management, search engine optimisation (SEO), PPC advertising, data analytics, content marketing, website development and more. All that makes engaging target audiences feel like hard work.…
Read MoreWhat’s the difference between a marketing apprenticeship and a marketing internship?
Marketing is a competitive field, with thousands of graduates coming through every year looking to start their careers. Often, they have a choice to make – apprenticeship v internship – and it can be difficult for them to understand the difference and which would work best for them. At Working Knowledge Marketing Academy, we believe…
Read MoreHire a Marketing Freelancer: Pros and Cons
When expanding your team, hiring a marketing freelancer can be a flexible and convenient option. A marketing freelancer is a self-employed professional who offers their services on a project basis. This can mean hourly rates of £50-£200 depending on experience and the nature of the work, or for more seasoned freelancers, expect a day rate…
Read MoreA Quick Guide to the Apprenticeship Levy
A QUICK GUIDE TO: THE APPRENTICESHIP LEVY What is the Apprenticeship Levy? The Levy is designed to encourage businesses and charities to upskill current employees and train new recruits, to ensure their workforce has the necessary skills to see the organisation thrive. Fully funded or part-funded training is available through the Apprenticeship Levy for a…
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