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How to get your first marketing Job
What is marketing ? Marketing is essentially all marketing that takes place online. This includes everything from email, to social media, to websites, to digital advertising. One of the huge benefits compared to traditional marketing is that everything is highly trackable. Marketing has become an extremely important part of most businesses as it’s what creates…
Read MoreWhat are modern apprenticeships?
Modern apprenticeships give anyone over the age of 16 the opportunity to upskill through work-based training while in a paid job. Whether you’re a graduate, mid-level manager or business owner, there are 600+ apprenticeship standards you can access, from cyber security at GCHQ to pottery at Cornishware to Masters-level leadership. For employers, modern apprenticeships help…
Read MoreHow I used an apprenticeship to boost my skills
Amy Hunter is a marketing assistant at Studio Giggle, a creative studio specialising in designing and producing animated and filmed content for events, based in Bristol. Amy recently graduated from our marketing Academy with a distinction. We talk to her about her experiences during the programme, how she has applied her new knowledge to the…
Read MoreThree business books you should listen to
I’m a massive fan of business books and podcasts. During the first lockdown I listened to global bestseller Building a Storybrand by Donald Miller while painting the house. The Storybrand methodology is now a major part of our marketing Academy – helping business owners clarify their message so customers hear it. Over the summer I’m…
Read MoreHow you can get a true sense of young talent
Kim Slater started as a marketing apprentice and Media & Communications Executive at FD Works, a firm of accountants, advisors and Xero specialists based in Bristol and Bath. Since completing her apprenticeship she has gone on to become Brand Strategy & Operations Manager. We talk to Kim about what young talent really is, why good…
Read MoreHow I used an apprenticeship to become a Digital Marketer
“Now I know the end goal when creating content. This has led to an increase in sales, and we can track that.” Rebecca graduated from her marketing Apprenticeship with Working Knowledge in April 2021. We talk to her about what she learnt in her journey to become a digital marketer, her key achievements in her…
Read MoreGetting that first interview
How to make your CV stand out when you don’t have much experience We interview hundreds of young people each year for our marketing Academy. There are six key things you can do to stand out from the competition when applying for those first career jobs. It’s difficult at the best of times to get…
Read MoreModern apprenticeships: could it work for your business?
We’ve trained dozens of apprentices for small businesses in the past year and have found there are six key things every business owner should consider Modern apprenticeships are designed by business for business, and are a fantastic opportunity for SMEs to access government funding to ensure they have the right skills to thrive in the…
Read MoreHow to choose the right apprenticeship for YOUR business
The 10 key questions to ask any training provider Once you’ve decided on the type of apprenticeship your business needs, you’ll need to choose a training provider to train your apprentice. Gone are the days of a one-size-fits-all approach, and apprenticeships now range up to degree or Masters-level programmes so it’s worth spending a bit…
Read MoreThe 5 books that changed the way we do business in 2020
by James Lott I love business books. I listen to them all the time, and have a handful on my desk that I refer to whenever I’m stuck. Sometimes I come across a business book that really stands out, this year there have been five: 1. Building a Storybrand DONALD MILLER Top takeaway: Five key…
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