The 5 books that changed the way we do business in 2020

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The 5 books that changed the way we do business in 2020

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by James Lott

I love business books. I listen to them all the time, and have a handful on my desk that I refer to whenever I’m stuck. Sometimes I come across a business book that really stands out, this year there have been five:

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1. Building a Storybrand

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DONALD MILLER

Top takeaway: Five key questions for testimonials that create incredible content to attract similar clients.

This book was so good we started a weekly team book club to work through the tasks and really clarify who we are, what we do, and who we want to work with. It was also the catalyst for a major website redesign based on its easy-to-implement roadmap. We found the process so valuable we became licensed to deliver the methodology as part of our government-funded Digital Marketing Academy.

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2. Watertight Marketing

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BRYONY THOMAS

Top takeaway: The touchpoint leak assessment will have an automatic, massive impact on marketing your business

We’re big fans of the first edition and the second edition does not disappoint.

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3. They Ask, You Answer

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MARCUS SHERIDAN 

Top takeaway: Nobody knows your business better than you. It’s all about business owners getting this content out of their heads and down in a way that customers are going to see it.

Got a stunning website but not enough traffic? Marcus Sheridan lays out how to use content to drive customers to your website. Something that has become even more important in 2020 due to the impact that Covid-19 has had on many small businesses.

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margin_left_small=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” bordersize=”” bordercolor=”” borderradius=”” caption_style=”off” caption_align_medium=”none” caption_align_small=”none” caption_align=”none” caption_title=”” caption_text=”” caption_title_color=”” caption_title_tag=”2″ fusion_font_family_caption_title_font=”” fusion_font_variant_caption_title_font=”” caption_title_size=”” caption_title_transform=”” caption_text_color=”” caption_background_color=”” fusion_font_family_caption_text_font=”” fusion_font_variant_caption_text_font=”” caption_text_size=”” caption_text_transform=”” caption_border_color=”” caption_overlay_color=”” caption_margin_top=”” caption_margin_right=”” caption_margin_bottom=”” caption_margin_left=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ 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4. Ready for Remote?

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”2_3″ layout=”2_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” content_wrap=”wrap” spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” background_image_id=”” type_medium=”” type_small=”” order_medium=”0″ order_small=”0″ spacing_left_medium=”” spacing_right_medium=”” spacing_left_small=”” spacing_right_small=”” spacing_left=”” spacing_right=”” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”0px” margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” padding_left_small=”” padding_top=”0″ padding_right=”” padding_bottom=”” padding_left=”” hover_type=”none” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” border_radius_top_left=”” border_radius_top_right=”” border_radius_bottom_right=”” border_radius_bottom_left=”” box_shadow=”no” box_shadow_vertical=”” box_shadow_horizontal=”” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_color=”” gradient_end_color=”” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ last=”false” border_position=”all” first=”true”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

GARY WALKER & MATTHEW GODDARD 

Top takeaway: The authors have been running remote teams in the software development sector for years. Learn from them, it’s not too late. 

If supercharging your digital marketing was one key business trend for 2020, the other must certainly be remote working. Most businesses are doing it in some capacity, but how can you do it brilliantly? A really worthwhile short read, packed full of useful tools and tips.

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5. The Eternal Business

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CHRIS BUDD

Top takeaway: Build your business in a way that lasts forever – with an eye on your pension.

This is the kind of succession planning not covered in the HBO series – clear, rewarding and long-term. I always assumed that I would work hard, pay money into a pension pot, and ultimately when it came time to retire, maybe sell my business as a bonus. I was wrong. Learn why big businesses like John Lewis, and niche businesses like Blackwell’s are joining the employee ownership revolution.

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Did you know we have a Digital Marketing Academy?

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