Marketing
From Marketing Mayhem to Momentum: The Funding Route Most Small Businesses Miss
(opens in new tab) Small business owners in England don’t have it easy. Despite all your hard work, your business still struggles to gain the online attention it deserves – and the steady stream of new customers you know is possible. The Chartered Institute of Marketing’s Digital Marketing Skills Benchmark 2023 reveals the villain in…
Read MoreHire a Marketing Executive: Pros and Cons
A popular option to consider when expanding your marketing team is to hire a marketing executive. A marketing executive may have some experience in the field, but is still early in their career. Good marketing executives are in high demand and can command upwards of £25,000 as a starting salary. Here’s what you should consider:…
Read MoreWhy Hire a marketing Apprentice?
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. But with everyone competing for the same talent, how can smaller businesses keep up? This is where hiring a marketing apprentice can make a big difference. What is a marketing Apprentice? A marketing apprentice is a professional of any age…
Read MoreYoung talent is the heartbeat of entrepreneurship
Young talent is the heartbeat of entrepreneurship Recently I had the opportunity to speak with Steven Adegboye about one of my favourite subjects: entrepreneurship and young talent. We also got into my 20 years+ as a business owner, and the thought leaders impacting the way I think about business. Steven and I first met when…
Read MoreKickstart vs Apprenticeship funding
The Kickstart scheme and the £3,000 cash incentive for businesses to take on an Apprentice have both been extended until January 2022, and there are currently calls from both government and industry for this to be extended even further. The Covid-19 pandemic has led to unprecedented government funding, grants and loans for UK businesses. Here we…
Read MoreWhat are modern apprenticeships?
Modern apprenticeships give anyone over the age of 16 the opportunity to upskill through work-based training while in a paid job. Whether you’re a graduate, mid-level manager or business owner, there are 600+ apprenticeship standards you can access, from cyber security at GCHQ to pottery at Cornishware to Masters-level leadership. For employers, modern apprenticeships help…
Read MoreHow I used an apprenticeship to boost my skills
Amy Hunter is a marketing assistant at Studio Giggle, a creative studio specialising in designing and producing animated and filmed content for events, based in Bristol. Amy recently graduated from our marketing Academy with a distinction. We talk to her about her experiences during the programme, how she has applied her new knowledge to the…
Read MoreThree business books you should listen to
I’m a massive fan of business books and podcasts. During the first lockdown I listened to global bestseller Building a Storybrand by Donald Miller while painting the house. The Storybrand methodology is now a major part of our marketing Academy – helping business owners clarify their message so customers hear it. Over the summer I’m…
Read MoreHow you can get a true sense of young talent
Kim Slater started as a marketing apprentice and Media & Communications Executive at FD Works, a firm of accountants, advisors and Xero specialists based in Bristol and Bath. Since completing her apprenticeship she has gone on to become Brand Strategy & Operations Manager. We talk to Kim about what young talent really is, why good…
Read MoreHow I used an apprenticeship to become a Digital Marketer
“Now I know the end goal when creating content. This has led to an increase in sales, and we can track that.” Rebecca graduated from her marketing Apprenticeship with Working Knowledge in April 2021. We talk to her about what she learnt in her journey to become a digital marketer, her key achievements in her…
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