A popular option to consider when expanding your marketing team is to hire a marketing executive. A marketing executive may have some experience in the field, but is still early in their career.
Good marketing executives are in high demand and can command upwards of £25,000 as a starting salary. Here's what you should consider:
Fresh Perspective and Enthusiasm
Just like hiring a marketing apprentice or an intern, a marketing executive brings a fresh perspective and enthusiasm to your team. They may have new ideas and innovative approaches that can inject new energy into your marketing efforts.
Growing Skill Set
A marketing executive is likely to have some knowledge and experience in marketing, even if it's not extensive. They may have a basic understanding of various marketing strategies and channels, which can be beneficial to your team.
Potential for Long-Term Growth
By hiring a marketing executive, you have the opportunity to mentor and develop their skills over time. As they gain experience and grow within your organisation, they can become valuable assets and contribute to the long-term success of your business.
Hiring a marketing executive may be more cost-effective compared to hiring an experienced marketer. Their salary expectations are likely to be lower, making it a more affordable option for small businesses or those with limited budgets.
One of the drawbacks of hiring a marketing executive is their limited experience. They may not have worked on complex marketing campaigns or handled challenging situations. As a result, they may require more guidance and support to develop their skills.
Due to their limited experience, a marketing executive may require time to get up to speed with your company's processes, industry, and target audience. This learning curve may impact their initial productivity.
Need for Guidance and Training
Hiring a marketing executive means investing time and resources in training and mentoring them. You will need to provide guidance and feedback to help them develop their marketing skills and ensure they understand your brand's voice and goals.
Risk of Turnover
Marketing executives are often early in their careers and may be more open to exploring new opportunities.
A junior marketer with 1-2 years experience is also in high demand. There is a possibility that they may leave your organisation after gaining experience, resulting in a loss of knowledge and a need to hire and train a replacement.
Skill and Experience Requirements
Assess the specific skills and experience you need from a marketing executive. Look for candidates who have relevant coursework, internships, or previous marketing experience that aligns with your business needs.
Training and Mentorship
Consider your capacity to train and mentor a marketing executive. Ensure you have the resources and willingness to invest in their development to set them up for success.
Evaluate how a marketing executive will fit into your team and collaborate with other members. Assess their ability to take direction, work well with others, and contribute to a positive team environment.
Determine if you have the capacity and desire to provide opportunities for growth and advancement for a marketing executive within your organisation. This can help retain their talent and loyalty over the long term.
By considering these factors and weighing the pros and cons, you can make an informed decision about whether hiring a marketing executive is the right choice to expand your team.