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Hire a Marketing Apprentice: Pros and Cons

When expanding your team as a sole marketer, hiring a digital marketing apprentice can be a valuable option. A digital marketing apprentice is typically someone who is new to the field but eager to learn and gain practical experience in digital marketing. 

They don’t have no experience however. Many digital marketing apprentices have skills in a related field like graphic design, literature/writing, film production or photography. They may be working in hospitality or retail, trying to get their foot in the door. The average age of our digital marketing apprentices is 23, and 40% are graduates. 

Think about the skills you need and look for people trying to make the transition into digital marketing. This includes people already working in your business. So if you want someone who already knows the day-to-day of the company, keep in mind that digital marketing apprenticeship training is open to existing employees as well as new recruits, regardless of age.  


Fresh Perspective and Enthusiasm

Digital marketing apprentices bring a fresh perspective and enthusiasm to your team. They are often excited to learn and apply their knowledge to real-world marketing scenarios. A good programme will make sure their practical assignments are focused on your business.

10 Questions to ask an apprenticeship training provider

Cost-Effective Solution

Hiring a digital marketing apprentice is generally more cost-effective than hiring an experienced digital marketer. Apprentices typically receive on-the-job training while being paid at a lower rate, making it a cost-effective option for small businesses with limited budgets. A typical digital marketing apprentice salary starts at £16,000 for the first 12 months. After 12 months you will need to pay the minimum wage for their age. 

Trainability and Adaptability

Digital marketing apprentices are eager to learn and have a strong desire to succeed in the field. They are open to being trained and are adaptable to new situations, making them suitable for businesses willing to invest in mentoring and guiding them.

Potential for Long-Term Growth

By hiring a digital marketing apprentice, you have the opportunity to shape and mold their skills according to your business's needs.

Over time, they can become valuable assets and grow with your business, contributing to its long-term success. They also tend to stick around. The L3 Digital Marketing Apprenticeship programme is 15 months long.

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Limited Experience

One of the drawbacks of hiring a digital marketing apprentice is their limited experience in the industry. They may not have extensive practical experience executing digital marketing campaigns or handling complex digital marketing strategies.

Learning Curve

Due to their limited experience, a digital marketing apprentice may require time to get up to speed with digital marketing best practices, tools, and platforms. They may need additional support and guidance initially but they can quickly add value

Need for Guidance and Mentorship

When you hire a marketing apprentice, like any junior marketer it means investing time in development. In order for them to thrive you will need to provide guidance, feedback, and opportunities for skill development to help them grow.

However, with an apprentice you also receive support from their training programme. They will undertake masterclasses in specialist areas like SEO, analytics and PPC, and be assigned a marketing coach to make sure their work is on track.

Risk of Turnover

Digital marketing apprentices may view their apprenticeship as a stepping stone to gain experience in the field. They may seek other opportunities after completing their apprenticeship, creating a risk of turnover. Make sure you have regular conversations about your plans for the team that includes a clear progression plan for them. 


When considering whether to hire a marketing apprentice, think about the following factors:

Skill Requirements

Assess the specific digital marketing skills and knowledge you require from a digital marketing apprentice. Look for candidates with some knowledge of digital marketing concepts, such as social media, SEO, content marketing, or content creation.

Training and Mentorship

Find a programme that provides comprehensive training and mentorship to a digital marketing apprentice. Consider the resources, tools, and guidance you can also offer to help them develop their digital marketing skills.

Growth Potential

Determine if you have the capacity and desire to provide opportunities for growth and advancement to a digital marketing apprentice within your organisation. This can help retain their talent and loyalty over the long term.

Collaboration and Support

Assess how well a digital marketing apprentice will fit into your team and collaborate with other team members. Consider their ability to work well with others, take direction, and contribute to a positive team environment. Hiring for attitude is a key component of successful hires at entry-level.

By carefully considering these factors and weighing the pros and cons, you can make an informed decision about whether hiring a marketing freelancer is the right choice for expanding your team.


Alternative options

Hire a Marketing Executive: Pros and Cons

Hire a Marketing Freelancer: Pros and Cons

Hire a Marketing Intern: Pros and Cons


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