In today’s digital age, having a strong online presence is crucial for businesses of all sizes. But with everyone competing for the same talent, how can smaller businesses keep up? This is where hiring a digital marketing apprentice can make a big difference.
What is a Digital Marketing Apprentice?
A digital marketing apprentice is a professional of any age who is trained in various aspects of digital marketing, such as social media management, search engine optimisation (SEO), content creation, and email marketing. They work under the guidance of a marketing mentor so you don't need to be an expert in marketing yourself.
The Role of a Digital Marketing Apprentice
The role of a digital marketing apprentice is to assist with the implementation of digital marketing strategies and campaigns. They may also be responsible for creating and scheduling social media posts, conducting keyword research for SEO, and analysing data to measure the success of marketing efforts.
Digital marketing apprentices are often recent graduates or individuals looking to gain experience in the field. They bring fresh ideas and a strong understanding of digital trends, making them a valuable asset to any business.
Why Hire a Digital Marketing Apprentice?
One of the main reasons to hire a digital marketing apprentice is the cost-effectiveness. As a small business, you may not have the budget to hire a marketing agency or SEO specialist.
By hiring an apprentice, your business can benefit from building these skills in-house at a salary you can afford. And it gives someone without formal training a chance to grow with the business.
A typical entry-level marketer in the UK starts on £24,000 (higher in London & the South East). An apprentice salary is lower for the first 12 months of their training. A salary of £18,000 can attract top talent looking to move into digital marketing but lacking the qualifications or experience to do so.
Fresh Perspective and Ideas
Digital marketing apprentices are often young and tech-savvy individuals who are up-to-date with the latest digital trends. They bring a fresh perspective and new ideas to the table, which can be valuable for businesses looking to revamp their marketing strategies. They also bring content skills like video, and many have degrees in related fields like graphic design and photography.
With a digital marketing apprentice, you have a dedicated team member who is solely focused on assisting with your digital marketing efforts. This can free up time for other team members to focus on their core responsibilities, leading to increased productivity and efficiency.
Hiring a digital marketing apprentice also provides an opportunity for your existing team to learn and develop new skills. As the apprentice works closely with a mentor or supervisor, they can share their knowledge and expertise with other team members, helping to upskill your entire team.
How Can a Digital Marketing Apprentice Boost Your Business?
Increased Online Visibility
With a digital marketing apprentice on your team, you can improve your online visibility and reach a wider audience. They can assist with SEO efforts, such as keyword research and content creation, to help your website rank higher in search engine results pages (SERPs).
Social Media Management
Social media is a powerful tool for businesses to connect with their target audience and promote their products or services. However, managing social media accounts can be time-consuming. A digital marketing apprentice can take on this responsibility, creating and scheduling posts, engaging with followers, and analysing data to improve social media performance. In fact, many businesses start by looking for a social media apprentice then realise how much more they can do.
Content is king in the digital marketing world, and having high-quality, relevant content is crucial for attracting and retaining customers. An apprentice can assist with creating blog posts, videos, and other types of content to keep your audience engaged and informed.
Email marketing is a cost-effective way to reach potential customers and promote your business. Your apprentice can help with creating email campaigns, managing subscriber lists, and analysing data to improve email performance.
How to Hire a Digital Marketing Apprentice
Determine Your Needs
Before hiring an apprentice, it’s important to determine your specific needs and goals. Do you need help with social media management, SEO, or content creation? Knowing what you need will help you find the right apprentice for your business.
Look for Relevant Skills and Experience
When searching for an apprentice, look for individuals with relevant skills and experience. This could include a degree in graphic design, experience with social media management, or knowledge of SEO best practices.
Consider Personality and Work Ethic
While skills and experience are important, it’s also crucial to consider the personality and work ethic of potential apprentices. Look for individuals who are enthusiastic, eager to learn, and have a strong work ethic. This will ensure a positive and productive working relationship.
Utilise Apprenticeship Programmes
There are many apprenticeship programmes available that can help you find and hire a digital marketing apprentice. It's important to choose the right one for your business. Top programmes often provide training and support for both the apprentice and the employer, making the hiring process easier and more streamlined.
Real-World Examples of Successful Digital Marketing Apprenticeships
The National Apprenticeship Service has a full list of training providers who offer the digital marketing apprenticeship. This includes colleges, big private providers who offer lots of different apprenticeships, and specialist digital-focused training providers.
You can hear from business owners who have hired a digital marketing apprentice here.
Or listen to them chat about the early days of having a digital marketing apprentice in the business, and what they were able to achieve.
Hiring a digital marketing apprentice can be a game-changer for small businesses looking to reach a wider audience. With their fresh ideas, skills, and dedication, a digital marketing apprentice can help take your business to the next level. Make sure you choose the right training provider to find the perfect apprentice for your business.