Understanding the role of a marketing apprentice 

Today’s workplaces are ever evolving. What seemed like cutting-edge thinking yesterday is superfluous by tomorrow. 

This is particularly true in the world of marketing , where keeping on top of trends and developments is the key to staying ahead of the competition. 

As a manager, your hands are full with the day-to-day business of keeping everything afloat. Where would you find the time to develop the expertise necessary to build an integrated, powerful marketing strategy? 

Maybe handing it off to a marketing apprentice is the answer. 

Read Kenny’s marketing apprentice story here. 

A marketing apprentice could be your key to driving engagement 

A marketing apprenticeship gives a business the opportunity to recruit fresh talent while providing them with valuable training and development in the field of marketing. You could even put an existing member of your team through an apprenticeship providing they don’t already have skills in this field. At Working Knowledge Marketing Academy, our marketing apprenticeship programme is designed to equip aspiring marketers with the skills and knowledge they need to thrive in a competitive business environment. 

You might be worried about organising and delivering their training – but you’re not left alone to organise that. At Working Knowledge, we make it simple for you. Employers get access to a network of dedicated marketing professionals and peers ready to support you and your apprentice every step of the way. It’s like having your own virtual marketing department to hand. 

From social media management to search engine optimisation, a marketing apprentice is tasked with a range of responsibilities aimed at enhancing a company’s online presence and driving engagement with its target audience – work you likely know you should be doing but haven’t got the time or expertise for. 

No need to worry about staying up to date 

There are numerous benefits to hiring a Marketing Apprentice through marketing apprenticeship programmes like the one offered by Working Knowledge. Apprenticeships provide a cost-effective solution for businesses looking to bolster their marketing capabilities without breaking the bank.  

We’ve put together a comprehensive funding breakdown which shows employers how cost-effective hiring a marketing apprentice can be.   

Additionally, apprentices bring fresh perspectives and innovative ideas to the table, helping businesses stay ahead of the curve in today’s fast-paced digital landscape.  

Marketing apprentices are often young and tech-savvy individuals who are up-to-date with the latest digital trends. They bring a fresh perspective and new ideas to the table, which can be valuable for businesses looking to revamp their marketing strategies. They also bring content skills like video production and many have degrees in related fields like graphic design and photography. 

So how does a marketing apprenticeship work? 

Marketing apprenticeships typically follow a structured training and development programme, combining on-the-job learning with formal training sessions. At Working Knowledge, we provide ongoing support and guidance to both employers and apprentices throughout the duration of the programme, ensuring all parties are equipped to succeed. 

There’s no need to wonder if you’re getting a good return on your investment. You can join your apprentice for monthly one-on-one sessions with a professional marketing coach where you’ll be able to review their work, brainstorm ideas, resolve challenges, set KPIs and ensure your apprentice stays on track.  

You can email your assigned marketing coach at any time and your apprentice will be able to communicate with coaches, trainers and peers direct to share ideas, seek advice and inspiration and troubleshoot your planned marketing activity.   

You are invited to attend monthly one-hour peer workshops led by a certified business coach and marketing professionals. You’ll learn how to set and lead your marketing strategy and get a full understanding of the work your apprentice will be tasked with. 

Your apprentice also attends our weekly marketing webinars. These sessions help solve your marketing dilemmas and forecast new trends in marketing. Plus, with access to a catalogue of recorded webinars, you and your apprentice will always have marketing solutions at your fingertips. 

What are you waiting for? 

Now you understand more about how a marketing apprenticeship works, isn’t it time you experienced the transformative impact an apprentice could have on your business? 

To learn about how Working Knowledge could help your business grow through marketing apprenticeships, schedule a call today.