What’s the difference between a marketing apprenticeship and a marketing internship? 

Marketing is a competitive field, with thousands of graduates coming through every year looking to start their careers. 

Often, they have a choice to make – apprenticeship v internship – and it can be difficult for them to understand the difference and which would work best for them. 

At Working Knowledge Marketing Academy, we believe the benefits of marketing apprenticeships make them a great alternative to traditional marketing internships for both apprentices and their employers – and we’re going to explain why… 

Read Will’s marketing apprenticeship story here. 

What are marketing apprenticeships? 

Marketing apprenticeships are similar to traditional internships in that they offer hands-on experience in a specific field. The big difference is apprenticeships offer a much better-defined structure and tend to last longer than most internships.  

They also involve a combination of on-the-job training and expert instruction, allowing apprentices to gain practical skills while also learning the theory behind them. 

Working Knowledge marketing apprentices are fully supported by their marketing coach, peer group and specialist trainers. So they are supported every step of the way with specialist guidance to understand what marketing works for their employer and what doesn’t. 

Gain a full understanding of the industry 

At Working Knowledge, we believe training needs to step beyond the textbook and the classroom and instead be deeply practical and driven by results. That’s why our marketing apprenticeships are very hands-on. 

That’s different to a traditional internship where you can be stuck filing or doing basic tasks. Apprenticeships allow you to work on real-world projects and campaigns. This not only gives you a better understanding of the industry, but it also allows you to build a portfolio of work you can show to future employers. 

As you set out on your career, what could be better that building relationships with industry experts who you can call on further down the line? 

The mentorship and networking opportunities offered by marketing apprenticeships go far beyond what an intern could reasonably expect as you’ll be working closely with them and they are invested in your success.  

You’re not expected to work for free! 

A common criticism of internships is that they can sometimes be a lot of work for very little reward. Some are classed as work experience and are unpaid opportunities. Sure, you might get some experience of the working environment but you’re not guaranteed to bring home a wage. You can find out more about internship rights here. 

Marketing apprenticeships on the other hand are paid positions. This means you can earn money while gaining valuable experience and skills, which could be a game changer for a recent graduate. 

And there’s no reason for employers to worry about managing training costs and accessing funding, common fears that can hold business owners and managers back from hiring – as they receive a grant to cover the vast majority of the costs here. 

At Working Knowledge, we’ve put together a comprehensive funding breakdown which shows employers how cost-effective hiring a marketing apprentice can be. You can also use our cost calculator tool to guide you.   

The first step on the marketing ladder 

While internships can often be little more than a box-ticking exercise, marketing apprenticeships are a stepping stone to a successful career. Many apprenticeships offer the opportunity for full-time employment upon completion and even if they don’t, the experience and skills you gain can make you a more competitive candidate for future job opportunities. 

And don’t forget, with Working Knowledge, apprentices get access to marketing experts in the field, to guide them every step of the way. 

Some apprenticeships even offer the opportunity for further education and training, allowing you to continue advancing in your career. 

Ready to launch your career? 

If you’re ready to jumpstart your career in marketing, or are looking to hire a junior marketer, Working Knowledge can help you.  

Potential apprentices can search through our advertised positions.  

Business owners can schedule a call to find out more about our unique programme and how it is transforming businesses across England. Schedule a call today.