Marketing Strategy
From Marketing Mayhem to Momentum: The Funding Route Most Small Businesses Miss
(opens in new tab) Small business owners in England don’t have it easy. Despite all your hard work, your business still struggles to gain the online attention it deserves – and the steady stream of new customers you know is possible. The Chartered Institute of Marketing’s Digital Marketing Skills Benchmark 2023 reveals the villain in…
Read MoreFrom Digital Struggle to Charity Success: The Hidden Funding Solution
(opens in new tab) As a small charity leader in England, you’re fighting a heroic battle every day. Your mission matters deeply to those you serve, but something isn’t working as it should. Despite your dedication, your charity isn’t getting the recognition or funding it deserves to be sustainable. The Charity Digital Skills Report 2024…
Read MoreYoung talent is the heartbeat of entrepreneurship
Young talent is the heartbeat of entrepreneurship Recently I had the opportunity to speak with Steven Adegboye about one of my favourite subjects: entrepreneurship and young talent. We also got into my 20 years+ as a business owner, and the thought leaders impacting the way I think about business. Steven and I first met when…
Read MoreCovid-19 financial downturn – Small businesses can survive
I am the owner of a small business and I think that I can safely speak for all SMEs in the country that we are very worried about the months ahead. But having been a business entrepreneur for over 20 years and ridden several tumultuous waves, I’m also confident we can get through this if…
Read MoreIn-house marketing – A business owners’ guide
Do you have a strong understanding of who your customers and prospects are? Do you have a marketing strategy in your head, on the back of an envelope or written down? Do you, like most business owners, struggle to find the time to get enough marketing and sales done? If you answered NO to…
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