Posts by james.lott@workingknowledge.org.uk
Bob Caren appointed trainer and coach at Working Knowledge
We are delighted to announce the appointment of Bob Caren as a trainer and coach within our marketing Academy. Bob will be working directly with our apprentices and their organisations to clarify their message and communicate more effectively with prospects and clients. Bob has more than 20 years’ experience training and coaching people in all…
Read MoreAugust Help Mail
Hi! This August Help Mail includes: the 3 business books I’ll be listening to this summer a conversation with recent apprentice graduate Amy Hunter I hope you find it useful. James MD, Working Knowledge 3 books I’ll be listening to this summer Better Before Bigger: Rethinking Business Success By Nick Cramp I love Nick’s business…
Read MoreHow I used an apprenticeship to boost my skills
Amy Hunter is a marketing assistant at Studio Giggle, a creative studio specialising in designing and producing animated and filmed content for events, based in Bristol. Amy recently graduated from our marketing Academy with a distinction. We talk to her about her experiences during the programme, how she has applied her new knowledge to the…
Read MoreThree business books you should listen to
I’m a massive fan of business books and podcasts. During the first lockdown I listened to global bestseller Building a Storybrand by Donald Miller while painting the house. The Storybrand methodology is now a major part of our marketing Academy – helping business owners clarify their message so customers hear it. Over the summer I’m…
Read MoreHow you can get a true sense of young talent
Kim Slater started as a marketing apprentice and Media & Communications Executive at FD Works, a firm of accountants, advisors and Xero specialists based in Bristol and Bath. Since completing her apprenticeship she has gone on to become Brand Strategy & Operations Manager. We talk to Kim about what young talent really is, why good…
Read MoreHow I used an apprenticeship to become a Digital Marketer
“Now I know the end goal when creating content. This has led to an increase in sales, and we can track that.” Rebecca graduated from her marketing Apprenticeship with Working Knowledge in April 2021. We talk to her about what she learnt in her journey to become a digital marketer, her key achievements in her…
Read MoreJuly Help Mail
Hi! This July Help Mail includes: tips from operations manager Jo Trendall on how to successfully onboard new employees remotely a new community management technology we’ve been loving a conversation with Alexander Daniels Global CEO Nick Pearce and his marketing apprentice Sophie on how the first few months have been going I hope you…
Read MoreAlexander Daniels Global: In focus
Sophie Pontoppidan is a graphic design graduate who recently started as a marketing apprentice at Alexander Daniels Global, a recruitment partner for the 3D Printing and Additive Manufacturing industry. For CEO Nick Pearce, the departure of its one-person marketing team earlier this year meant the business was effectively going to stop marketing. They needed someone…
Read MoreNever met your new employee? How to remotely onboard a new candidate
One of the challenges facing employers right now is recruiting and onboarding new employees without having ever met them. This is becoming increasingly normal, and surprisingly, many employers are considering whether to continue with virtual onboarding post-pandemic as it’s been so successful and effective. So what’s the secret? During the pandemic we have placed…
Read MoreGetting that first interview
How to make your CV stand out when you don’t have much experience We interview hundreds of young people each year for our marketing Academy. There are six key things you can do to stand out from the competition when applying for those first career jobs. It’s difficult at the best of times to get…
Read More