


Love StoryBrand but struggling to implement it?
The merits of StoryBrand are plain to see but when you’re stuck in the day-to-day of running a business or marketing department it can be difficult to carve out extra time to embed this ground-breaking framework across every aspect of your marketing.
Hiring a StoryBrand Guide is great for specialist areas but you need extra boots on the ground and expert guidance to roll this out.
What if you could take advantage of both – and get Government funding to cover £10,450 towards training costs? That’s where we can help.

Revolutionary marketing training delivered by StoryBrand Guides and expert marketing consultants
At Working Knowledge, we offer the only marketing Apprenticeship in the UK that has embedded the StoryBrand marketing framework in the curriculum. So you get StoryBrand Certified Guides and Business Made Simple Coaches to support your apprentice with high-quality training in StoryBrand messaging techniques. Our proven process equips your apprentice to help you implement StoryBrand.
So you’ll have a full-time in-house talented digital marketer trained and supported to put this globally acclaimed marketing framework to work in your business.
A unique apprenticeship programme designed
to set your business up for success
Our extensive programme has been developed by practising marketing consultants based on the essential skills and processes needed to consistently deliver competent marketing in a rapidly evolving digital world. It’s this forward-thinking mindset that makes our programme one-of-a-kind. That, and our comprehensive wraparound coaching and support for the apprentice and their manager. See what makes our apprenticeship stand out:
What is StoryBrand?
StoryBrand is a proven, sought-after marketing framework that teaches businesses and charities how to connect with customers, drive engagement and boost conversion rates through the power of storytelling.
You can read more here.

What business owners love about Working Knowledge
marketing apprenticeships

StoryBrand focuses your marketing on your target market rather than talking about yourself. As soon as people land on our website they should know exactly what we do, how we help them and how they can achieve their aim. The site we created was as clear and to the point as possible, we wanted to make sure that we're not missing out on any leads. - Nash Mwangi, Assure UK
DISCOVER WHAT YOUR APPRENTICE WILL LEARN
Explore our extensive marketing curriculum and expert support package for you and your apprentice.
Find out what makes our programme the gold standard of apprenticeship training and how the 2023 & 2022 winners of the BCS National marketing Apprentice Of The Year came through the unique Working Knowledge programme.
Recruit your apprentice with confidence
Step 1: Schedule Your Call
Discover how our unique approach makes hiring and supporting the right high-achieving apprentice for your business easy.
Step 2: Recruit Your Dream Hire
Trust us, you’ll be spoilt for choice. Our talent hunters will advertise, screen and assess your candidates, and then present the top 3-4 to you in a facilitated half-day assessment centre. The process is super-efficient with your time while giving you the peace of mind you’ll have the highest calibre candidates put forward to find the best cultural fit.
Step 3: Boost Your Business Growth with StoryBrand
Watch your apprentice thrive and your business flourish as you finally embed the StoryBrand approach throughout your marketing with expert support every step of the way.

Test your tactics - what could you be doing better to enhance your marketing?
Are you unsure how effective your current marketing efforts are? Many businesses struggle to pinpoint exactly where their marketing strategies could use improvement. Take the quiz to uncover potential areas for enhancement and receive a detailed report that highlights actionable insights and expert advice tailored to your business needs.
- Discover how to boost your marketing strategy
- Identify the gaps in your activities
- Receive tips and advice from expert marketers with actionable steps you can take
Ready to find out how you could be maximising your organisation's potential?

Ready to get the extra help you need to StoryBrand your business?
No one wants to feel like their business success is being held back by limited marketing capabilities.
The marketing world is constantly evolving, you need adaptive fresh talent and StoryBrand know-how within your team to ensure your brand is future-proof.
Book a call with our team today and learn how our ground-breaking marketing apprenticeship programme is transforming businesses across England.
Working Knowledge Apprenticeships: Unmatched Training and Support

Rabiya Aurfan
marketing Executive
PEP Talks
“After my first Masterclass, I set up Google Analytics, added all the tracking to the website and presented it in the team meeting. I loved it.
You feel like you’re properly adding value. I’ve proven that I’m worth being here.”

Dan Starmer
Marketing Manager
"The biggest difference StoryBrand made was understanding that we shouldn't be at the forefront of our marketing. By putting the customer at the forefront we have grown massively, especially with SEO and social media interaction."

William Davy
Content Creator & Digital Marketer,
In & Beyond Bath
“You’re dealing with trainers and coaches who are in the industry itself, so you feel confident that the information you’re getting is good. It motivates me to do as much as I can because the feedback I get is so helpful."
Can an apprentice really be a cost-effective solution to StoryBranding your business?
It’s natural to have concerns – after all, hiring a new member of the team is a big commitment. Below are some of the common reservations business owners have and what Working Knowledge does to make sure the process runs as smoothly as possible for you.
We make light work of your recruitment, hand-selecting candidates from our exceptional talent pool and fully assessing them for suitability before you get to meet them. You can find out more about our recruitment service here.


























