Sonya Whittam joins

Sonya Whittam joins Digital Marketing Academy

Working Knowledge is delighted to announce the appointment of Sonya Whittam as SEO Trainer within the Digital Marketing Academy beginning in March 2023.

Sonya is the co-owner of STORY22, a full-service marketing agency that helps businesses increase growth and profits through digital marketing, following the renowned StoryBrand framework.

Search Engine Optimisation (SEO) is a critical component of digital marketing strategy. As a consultant, Sonya’s expert knowledge of this constantly evolving specialisation will be an incredible resource for Academy trainees and the businesses they represent.

Before launching STORY22 in 2020, Sonya spent 20+ years working in sales and marketing in managerial positions with the likes of Enterprise Rent-A-Car and telecoms giant Three.

James Lott, founder and MD, Working Knowledge, says: “Sonya’s energy and passion for SEO and digital advertising rubs off on whoever she is talking to. Her experience will be invaluable to our apprentices and the client businesses they represent.”

Sonya is the third Storybrand Certified Guide to be appointed to the Academy as a trainer. Julie Firth and Jules Fernandes deliver modules on Email Marketing, Lead Magnets and Customer Focus. 

“It’s not just the 30,000 businesses that have had direct success with the Storybrand approach to marketing,” adds James. “We’ve experienced direct success ourselves and with our own clients using this brilliant, accessible methodology.” 

Sonya will continue to work at STORY22 alongside her Academy role, an essential criteria for Academy trainers. This allows our apprentices to learn from practising marketing consultants with up-to-the-minute sector knowledge.

Sonya said: “I’m delighted to be joining the Working Knowledge team as associate trainer. Over the past year we’ve built a strong collaboration between our marketing agency STORY22, naturally forged through our shared interest in the StoryBrand methodology. To be invited on board to lead the SEO module is an exciting development in our relationship.

“I’m looking forward to helping apprentices understand how they can combine the power of story marketing in conjunction with their SEO strategy to get the very best results for the businesses they work for.”

Julie Firth joins Digital Marketing Academy

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